Brandwave

How popular isFestool in search?

In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 5.8% estimated Share of Search among compound miter saw brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee43.1%
  2. Ryobi19.4%
  3. Bosch15.9%
  4. DeWalt15.8%
  5. Festool5.8%
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Which compound miter saw brands compete with Festool?

Festool against compound miter saw brands worldwide, by month

Share of Search by month for Milwaukee, Ryobi, Bosch, DeWalt, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeRyobiBoschDeWaltFestool
Oct 202546.8%16.3%16.5%14.1%6.3%
Nov 202543.3%20.2%14.8%15.9%5.8%
Dec 202544.9%17.2%16.4%16.5%4.9%
Jan 202642.1%17.9%18.8%15.5%5.7%
Feb 202644.8%15.9%16.8%16.5%6%
Mar 202640.5%21.4%16.5%14.9%6.7%
Apr 202640.1%23.7%16.1%14.7%5.4%
May 202640%24.2%15.8%14.7%5.4%
Jun 202639.9%24.4%15.7%14.7%5.4%
Jul 202643.4%21.7%17%13.1%4.8%
Aug 202641.9%20.6%17.5%15.4%4.6%
Sep 202643.1%19.4%15.9%15.8%5.8%
  1. 1.Milwaukee

    43.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Ryobi

    19.4%

    Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -1.2 points.

  3. 3.Bosch

    15.9%

    Held 3rd. 677K estimated branded searches, -11.3% vs prior month. Share -1.6 points.

  4. 4.DeWalt

    15.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Festool

    5.8%

    Held 5th. 246K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

Compare search popularity between Festool and its closest rivals

How has branded search demand for Festool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among compound miter saw brands worldwide decreased from 6.3% to 5.8%.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among compound miter saw brands worldwide peaked at 6.7% in March 2026 and was lowest at 4.6% in August 2026.

How did search popularity change for compound miter saw brands worldwide in September 2026?

  1. In September 2026, Festool gained estimated Share of Search among compound miter saw brands worldwide, from 4.6% to 5.8%.

  2. In September 2026, Milwaukee gained estimated Share of Search among compound miter saw brands worldwide, from 41.9% to 43.1%.

  3. In September 2026, Bosch lost estimated Share of Search among compound miter saw brands worldwide, from 17.5% to 15.9%.

  4. In September 2026, Ryobi lost estimated Share of Search among compound miter saw brands worldwide, from 20.6% to 19.4%.

How is Festool measured?

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • festool

Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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