How popular isFestool in search?
In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 5.4% estimated Share of Search among orbital sander brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which orbital sander brands compete with Festool?
Share of Search by month for Milwaukee, Makita, Ryobi, DeWalt, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | Ryobi | DeWalt | Festool | Mirka | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 26% | 13.5% | 12.5% | 5.6% | 0.75% | 0.12% |
| Nov 2025 | 38.4% | 24.5% | 17% | 14.1% | 5.2% | 0.69% | 0.14% |
| Dec 2025 | 41.8% | 22.1% | 15.4% | 15.4% | 4.6% | 0.62% | 0.18% |
| Jan 2026 | 40.4% | 21.7% | 16.5% | 14.9% | 5.4% | 0.89% | 0.18% |
| Feb 2026 | 41.8% | 22% | 14.2% | 15.4% | 5.6% | 0.92% | 0.15% |
| Mar 2026 | 37.3% | 23.6% | 18.2% | 13.7% | 6.1% | 0.83% | 0.17% |
| Apr 2026 | 38.7% | 20.8% | 20.1% | 14.2% | 5.2% | 0.86% | 0.17% |
| May 2026 | 38.5% | 20.9% | 20.5% | 14.1% | 5.2% | 0.7% | 0.17% |
| Jun 2026 | 38.2% | 20.7% | 21.1% | 14% | 5.1% | 0.69% | 0.14% |
| Jul 2026 | 43% | 19.1% | 19.4% | 12.9% | 4.7% | 0.78% | 0.15% |
| Aug 2026 | 40.1% | 21.8% | 18.1% | 14.7% | 4.4% | 0.73% | 0.18% |
| Sep 2026 | 40.3% | 22.1% | 16.5% | 14.8% | 5.4% | 0.73% | 0.15% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 1.8M | 0% | +0.2 points | |
| 2, held 2nd | 22.1% | 1M | +1.1% | +0.3 points | |
| 3, held 3rd | 16.5% | 751K | -9% | -1.6 points | |
| 4, held 4th | 14.8% | 673K | 0% | +0.1 points | |
| 5, held 5th | 5.4% | 246K | +22.4% | +1 points | |
| 6, held 6th | 0.73% | 33.1K | 0% | 0 points | |
| 7, held 7th | 0.15% | 6.6K | -18.5% | 0 points |
40.3%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Makita22.1%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.3 points.
3.
Ryobi
16.5%
Held 3rd. 751K estimated branded searches, -9% vs prior month. Share -1.6 points.
4.
DeWalt14.8%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Festool
5.4%
Held 5th. 246K estimated branded searches, +22.4% vs prior month. Share +1 points.
6.
Mirka0.73%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Bosch0.15%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Festool and its closest rivals
Every comparison with Festool
27 comparisons
- Craftsman vs Festool
- DeWalt vs Festool
- Diablo vs Festool
- Einhell vs Festool
- Festool vs Freud
- Festool vs Karcher
- Festool vs Makita
- Festool vs Milwaukee
- Festool vs Ryobi
- Black and Decker vs Festool
- Festool vs Shop-Vac
- Festool vs Kobalt
- Amana vs Festool
- Festool vs Nilfisk
- Festool vs RIDGID
- Clarke vs Festool
- Festool vs Grizzly
- Festool vs Mirka
- Festool vs Hilti
- Festool vs Klingspor
- Festool vs Norton Abrasives
- Evolution vs Festool
- Festool vs Jet
- Festool vs Triton
- Bosch vs Festool
- Festool vs Harvey
- Domino vs Festool
How has branded search demand for Festool changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among orbital sander brands worldwide peaked at 6.1% in March 2026 and was lowest at 4.4% in August 2026.
How did search popularity change for orbital sander brands worldwide in September 2026?
5 changes
In September 2026, Festool gained estimated Share of Search among orbital sander brands worldwide, from 4.4% to 5.4%.
In September 2026, Ryobi lost estimated Share of Search among orbital sander brands worldwide, from 18.1% to 16.5%.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Festool compete?
How is Festool measured?
Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- festool
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Is Festool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.