Brandwave

Festool vs Ryobi:Which is searched more?

In September 2026, Ryobi had more branded searches than Festool among orbital sander brands worldwide. Ryobi was estimated to have 751K branded searches compared to Festool’s 246K, and held a 16.5% Share of Search versus Festool’s 5.4%. These are worldwide searches for English-language branded terms.

Share of Search among orbital sander brands worldwide in September 2026Which is more popular in search, Festool or Ryobi?
Festool5.4%246K searches
vs
Ryobi16.5%751K searches

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Which is more popular in search, Festool or Ryobi?

Compare the orbital sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Festool and Ryobi among orbital sander brands worldwide, by month

Share of Search by month for Ryobi, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaRyobiDeWaltFestoolMirkaBosch
Oct 202541.5%26%13.5%12.5%5.6%0.75%0.12%
Nov 202538.4%24.5%17%14.1%5.2%0.69%0.14%
Dec 202541.8%22.1%15.4%15.4%4.6%0.62%0.18%
Jan 202640.4%21.7%16.5%14.9%5.4%0.89%0.18%
Feb 202641.8%22%14.2%15.4%5.6%0.92%0.15%
Mar 202637.3%23.6%18.2%13.7%6.1%0.83%0.17%
Apr 202638.7%20.8%20.1%14.2%5.2%0.86%0.17%
May 202638.5%20.9%20.5%14.1%5.2%0.7%0.17%
Jun 202638.2%20.7%21.1%14%5.1%0.69%0.14%
Jul 202643%19.1%19.4%12.9%4.7%0.78%0.15%
Aug 202640.1%21.8%18.1%14.7%4.4%0.73%0.18%
Sep 202640.3%22.1%16.5%14.8%5.4%0.73%0.15%

How has the Festool and Ryobi comparison changed over the last 12 months?

  • Ryobi was ahead of Festool in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among orbital sander brands worldwide moved from 5.6% to 5.4%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among orbital sander brands worldwide moved from 13.5% to 16.5%, and its estimated monthly branded searches moved from 731K to 751K.

How did search popularity change for orbital sander brands worldwide in September 2026?

  1. In September 2026, Festool gained estimated Share of Search among orbital sander brands worldwide, from 4.4% to 5.4%.

  2. In September 2026, Ryobi lost estimated Share of Search among orbital sander brands worldwide, from 18.1% to 16.5%.

Other head-to-heads among orbital sander brands

How each brand is measured

Brandwave collects information about searches that people make online using Festool’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Festool

1 branded search term

  • festool

Ryobi

3 branded search terms

  • ryobi
  • ryobi pressure washer
  • ryobi tool

How the Brand Demand Index is measured

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