How popular isFestool in search?
In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 18.3% estimated Share of Search among bench saw brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bench saw brands compete with Festool?
Share of Search by month for DeWalt, Einhell, Festool, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Einhell | Festool | Bosch | Evolution |
|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 20.3% | 20.3% | 13.8% | 0.36% |
| Nov 2025 | 51.4% | 18.8% | 18.8% | 10.6% | 0.41% |
| Dec 2025 | 55.2% | 16.5% | 16.5% | 11.4% | 0.36% |
| Jan 2026 | 50.2% | 18.4% | 18.4% | 12.6% | 0.4% |
| Feb 2026 | 51.4% | 18.8% | 18.8% | 10.6% | 0.41% |
| Mar 2026 | 46.4% | 20.7% | 20.7% | 11.7% | 0.45% |
| Apr 2026 | 46% | 25.2% | 16.8% | 11.6% | 0.37% |
| May 2026 | 46% | 25.2% | 16.8% | 11.6% | 0.37% |
| Jun 2026 | 48.3% | 21.6% | 17.7% | 12.1% | 0.32% |
| Jul 2026 | 47% | 21% | 17.2% | 14.4% | 0.38% |
| Aug 2026 | 50.6% | 18.5% | 15.1% | 15.4% | 0.41% |
| Sep 2026 | 50.2% | 18.3% | 18.3% | 12.6% | 0.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 673K | 0% | -0.4 points | |
| 2, held 2nd | 18.3% | 246K | 0% | -0.2 points | |
| 3, moved from 4th to 3rd | 18.3% | 246K | +22.4% | +3.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.6% | 169K | -17.6% | -2.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.6% | 8.1K | +50% | +0.2 points |
1.
DeWalt50.2%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Einhell18.3%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.Festool
18.3%
Moved from 4th to 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +3.2 points.
4.
Bosch12.6%
Moved from 3rd to 4th. 169K estimated branded searches, -17.6% vs prior month. Share -2.8 points.
0.6%
Held 5th. 8.1K estimated branded searches, +50% vs prior month. Share +0.2 points.
Compare search popularity between Festool and its closest rivals
Every comparison with Festool
27 comparisons
- DeWalt vs Festool
- Einhell vs Festool
- Festool vs Freud
- Festool vs Makita
- Festool vs Milwaukee
- Festool vs Ryobi
- Diablo vs Festool
- Festool vs Karcher
- Festool vs Norton
- Craftsman vs Festool
- Black and Decker vs Festool
- Bosch vs Festool
- Festool vs Harvey
- Festool vs Shop-Vac
- Festool vs Kobalt
- Amana vs Festool
- Festool vs Nilfisk
- Festool vs RIDGID
- Clarke vs Festool
- Festool vs Grizzly
- Festool vs Mirka
- Festool vs Hilti
- Festool vs Klingspor
- Domino vs Festool
- Evolution vs Festool
- Festool vs Jet
- Festool vs Triton
How has branded search demand for Festool changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among bench saw brands worldwide decreased from 20.3% to 18.3%.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among bench saw brands worldwide peaked at 20.7% in March 2026 and was lowest at 15.1% in August 2026.
How did search popularity change for bench saw brands worldwide in September 2026?
4 changes
In September 2026, Festool overtook Bosch to rank 3rd among bench saw brands worldwide, with 18.3% estimated Share of Search.
In September 2026, Bosch lost estimated Share of Search among bench saw brands worldwide, from 15.4% to 12.6%.
Einhell’s estimated Share of Search among bench saw brands worldwide has lost ground for 3 months in a row, from 21.6% to 18.3% in September 2026.
Estimated monthly branded searches for Evolution worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.
Where does Festool compete?
How is Festool measured?
Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- festool
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Is Festool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.