Festool vs Shop-Vac:Which is more popular by branded search?
In August 2026, Festool had more branded searches than Shop-Vac among industrial vacuums worldwide. Festool was estimated to have 201K branded searches compared to Shop-Vac’s 165K, and held a 9.5% Share of Search versus Shop-Vac’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Festool or Shop-Vac?
Compare the industrial vacuums companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Festool, Shop-Vac. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Makita | Festool | Shop-Vac | Nilfisk | RIDGID |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 46.9% | 11.6% | 5.2% | 3.5% | 1.3% |
| Nov 2025 | 35.7% | 43.6% | 10.7% | 5.9% | 2.6% | 1.4% |
| Dec 2025 | 35.5% | 43.1% | 10.6% | 5.8% | 3.2% | 1.7% |
| Jan 2026 | 38.6% | 38.6% | 11.5% | 5.2% | 4.2% | 1.9% |
| Feb 2026 | 38.7% | 38.7% | 11.6% | 5.2% | 4.3% | 1.6% |
| Mar 2026 | 43.5% | 35.6% | 10.7% | 4.8% | 3.9% | 1.4% |
| Apr 2026 | 46.8% | 31.6% | 9.4% | 6.3% | 4.2% | 1.6% |
| May 2026 | 42.3% | 34.8% | 10.4% | 7% | 3.8% | 1.7% |
| Jun 2026 | 37.9% | 37.9% | 11.3% | 7.6% | 3.4% | 1.9% |
| Jul 2026 | 41.6% | 34.1% | 10.2% | 8.3% | 3.7% | 2% |
| Aug 2026 | 38.7% | 38.7% | 9.5% | 7.8% | 3.5% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Festool and Shop-Vac comparison changed over the last 12 months?
3 findings
- Festool was ahead of Shop-Vac in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among industrial vacuums worldwide moved from 11.6% to 9.5%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 11 months ending August 2026, Shop-Vac’s estimated Share of Search among industrial vacuums worldwide moved from 5.2% to 7.8%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for industrial vacuums worldwide in August 2026?
2 changes
In August 2026, Festool lost estimated Share of Search among industrial vacuums worldwide, from 10.2% to 9.5%.
In August 2026, Shop-Vac lost estimated Share of Search among industrial vacuums worldwide, from 8.3% to 7.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Festool’s and Shop-Vac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.