How popular isFestool in search?
In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 19.8% estimated Share of Search among sanding Discs brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sanding Discs brands compete with Festool?
Share of Search by month for Norton, Festool, Mirka. The figures are in the table below the chart.
View monthly share of search table
| Month | Norton | Festool | Mirka | Klingspor |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 20.9% | 2.8% | 1.5% |
| Nov 2025 | 72.7% | 22.9% | 3.1% | 1.4% |
| Dec 2025 | 76.4% | 19.8% | 2.7% | 1.2% |
| Jan 2026 | 77.3% | 18.3% | 3% | 1.3% |
| Feb 2026 | 75% | 20.2% | 3.3% | 1.5% |
| Mar 2026 | 71.5% | 23.6% | 3.2% | 1.7% |
| Apr 2026 | 71.8% | 22.7% | 3.7% | 1.7% |
| May 2026 | 71.5% | 23.6% | 3.2% | 1.7% |
| Jun 2026 | 71.5% | 23.6% | 3.2% | 1.7% |
| Jul 2026 | 74.8% | 20.1% | 3.3% | 1.8% |
| Aug 2026 | 76.2% | 19% | 3.1% | 1.7% |
| Sep 2026 | 76% | 19.8% | 2.7% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 943K | +16.9% | -0.2 points | |
| 2, held 2nd | 19.8% | 246K | +22.4% | +0.9 points | |
| 3, held 3rd | 2.7% | 33.1K | 0% | -0.5 points | |
| 4, held 4th | 1.5% | 18.1K | 0% | -0.2 points |
1.
Norton76%
Held 1st. 943K estimated branded searches, +16.9% vs prior month. Share -0.2 points.
2.Festool
19.8%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.
3.
Mirka2.7%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
1.5%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Festool and its closest rivals
Every comparison with Festool
27 comparisons
- DeWalt vs Festool
- Einhell vs Festool
- Festool vs Freud
- Festool vs Makita
- Festool vs Milwaukee
- Festool vs Ryobi
- Diablo vs Festool
- Festool vs Karcher
- Festool vs Norton
- Craftsman vs Festool
- Black and Decker vs Festool
- Bosch vs Festool
- Festool vs Harvey
- Festool vs Shop-Vac
- Festool vs Kobalt
- Amana vs Festool
- Festool vs Nilfisk
- Festool vs RIDGID
- Clarke vs Festool
- Festool vs Grizzly
- Festool vs Mirka
- Festool vs Hilti
- Festool vs Klingspor
- Domino vs Festool
- Evolution vs Festool
- Festool vs Jet
- Festool vs Triton
How has branded search demand for Festool changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among sanding Discs brands worldwide decreased from 20.9% to 19.8%.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among sanding Discs brands worldwide peaked at 23.6% in March 2026 and was lowest at 18.3% in January 2026.
How did search popularity change for sanding Discs brands worldwide in September 2026?
4 changes
In September 2026, Festool gained estimated Share of Search among sanding Discs brands worldwide, from 19% to 19.8%.
Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Norton worldwide fell 12.6% over 12 measured months, from 1.1M to 943K in September 2026.
Where does Festool compete?
How is Festool measured?
Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- festool
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Is Festool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.