Brandwave

How popular isMirka in search?

In September 2026, there were an estimated 33.1K branded searches for Mirka worldwide which is down 18.3% over the last 12 months. Mirka holds 10.8% estimated Share of Search among sanding discs brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Festool80.3%
  2. Mirka10.8%
  3. Klingspor5.9%
  4. Norton Abrasives2.9%
Mirka website (opens in a new tab)

Follow Mirka and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sanding discs brands compete with Mirka?

Mirka against sanding discs brands worldwide, by month

Share of Search by month for Festool, Mirka, Klingspor, Norton Abrasives. The figures are in the table below the chart.

View monthly share of search table
MonthFestoolMirkaKlingsporNorton Abrasives
Oct 202580.8%10.9%6%2.4%
Nov 202581.9%11%4.9%2.1%
Dec 202581.5%11%4.9%2.6%
Jan 202678.4%12.9%5.8%2.9%
Feb 202678.5%12.9%5.8%2.8%
Mar 202680.5%10.8%5.9%2.7%
Apr 202678.4%12.9%5.8%2.9%
May 202679.6%10.7%5.9%3.8%
Jun 202679.8%10.7%5.9%3.5%
Jul 202676.6%12.6%6.9%3.9%
Aug 202676.6%12.6%6.9%3.9%
Sep 202680.3%10.8%5.9%2.9%

  1. 1.Festool

    80.3%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +3.7 points.

  2. 2.Mirka

    10.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Klingspor

    5.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Norton Abrasives

    2.9%

    Held 4th. 9K estimated branded searches, -10.9% vs prior month. Share -0.9 points.

Compare search popularity between Mirka and its closest rivals

Every comparison with Mirka

How has branded search demand for Mirka changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mirka worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Mirka’s estimated Share of Search among sanding discs brands worldwide peaked at 12.9% in February 2026 and was lowest at 10.7% in May 2026.

How did search popularity change for sanding discs brands worldwide in September 2026?

  1. In September 2026, Festool gained estimated Share of Search among sanding discs brands worldwide, from 76.6% to 80.3%.

  2. In September 2026, Mirka lost estimated Share of Search among sanding discs brands worldwide, from 12.6% to 10.8%.

  3. In September 2026, Klingspor lost estimated Share of Search among sanding discs brands worldwide, from 6.9% to 5.9%.

  4. In September 2026, Norton Abrasives lost estimated Share of Search among sanding discs brands worldwide, from 3.9% to 2.9%.

Where does Mirka compete?

Mirka is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Orbital sander brands6th of 70.73%Show ranking
Drywall sander brands5th of 50.87%Show ranking
Sanding sponge brands3rd of 43.4%Show ranking
Sanding block brands3rd of 33.5%Show ranking
Sandpaper brands3rd of 33.5%Show ranking
Abrasive brands2nd of 68.4%Show ranking
Sanding discs brands2nd of 410.8%Shown above

How is Mirka measured?

Brandwave collects information about searches that people make online using Mirka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mirka

Do you work for Mirka? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Mirka your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free