How popular isMirka in search?
In September 2026, there were an estimated 33.1K branded searches for Mirka worldwide which is down 18.3% over the last 12 months. Mirka holds 3.4% estimated Share of Search among sanding sponge brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Diablo69.9%
- Festool25.6%
Mirka3.4%
Norton Abrasives1%
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Which sanding sponge brands compete with Mirka?
Share of Search by month for Diablo, Festool, Mirka. The figures are in the table below the chart.
View monthly share of search table
| Month | Diablo | Festool | Mirka | Norton Abrasives |
|---|---|---|---|---|
| Oct 2025 | 56.1% | 37.6% | 5.1% | 1.2% |
| Nov 2025 | 56.2% | 37.6% | 5.1% | 1.1% |
| Dec 2025 | 70% | 25.6% | 3.4% | 0.97% |
| Jan 2026 | 64.9% | 29% | 4.8% | 1.2% |
| Feb 2026 | 65% | 29.1% | 4.8% | 1.2% |
| Mar 2026 | 56.1% | 37.5% | 5% | 1.4% |
| Apr 2026 | 65% | 29.1% | 4.8% | 1.2% |
| May 2026 | 69.7% | 25.5% | 3.4% | 1.4% |
| Jun 2026 | 60.7% | 33.2% | 4.5% | 1.6% |
| Jul 2026 | 64.7% | 28.9% | 4.8% | 1.6% |
| Aug 2026 | 64.7% | 28.9% | 4.8% | 1.6% |
| Sep 2026 | 69.9% | 25.6% | 3.4% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.9% | 673K | +49.6% | +5.2 points | |
| 2, held 2nd | 25.6% | 246K | +22.4% | -3.3 points | |
| 3, held 3rd | 3.4% | 33.1K | 0% | -1.3 points | |
| 4, held 4th | 1% | 10K | -12.3% | -0.6 points |
1.
69.9%
Held 1st. 673K estimated branded searches, +49.6% vs prior month. Share +5.2 points.
2.Festool
25.6%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -3.3 points.
3.
Mirka3.4%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
1%
Held 4th. 10K estimated branded searches, -12.3% vs prior month. Share -0.6 points.
Compare search popularity between Mirka and its closest rivals
How has branded search demand for Mirka changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mirka worldwide fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Mirka’s estimated Share of Search among sanding sponge brands worldwide decreased from 5.1% to 3.4%.
- Across the 12 months ending September 2026, Mirka’s estimated Share of Search among sanding sponge brands worldwide peaked at 5.1% in November 2025 and was lowest at 3.4% in May 2026.
How did search popularity change for sanding sponge brands worldwide in September 2026?
4 changes
In September 2026, Diablo gained estimated Share of Search among sanding sponge brands worldwide, from 64.7% to 69.9%.
In September 2026, Festool lost estimated Share of Search among sanding sponge brands worldwide, from 28.9% to 25.6%.
In September 2026, Mirka lost estimated Share of Search among sanding sponge brands worldwide, from 4.8% to 3.4%.
In September 2026, Norton Abrasives lost estimated Share of Search among sanding sponge brands worldwide, from 1.6% to 1%.
Where does Mirka compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Orbital sander brands | 7th of 7 | 0.69% | Show ranking |
| Drywall sander brands | 5th of 5 | 0.87% | Show ranking |
| Sanding sponge brands | 3rd of 4 | 3.4% | Shown above |
| Sanding block brands | 3rd of 3 | 3.5% | Show ranking |
| Sandpaper brands | 3rd of 3 | 3.5% | Show ranking |
| Abrasive brands | 2nd of 6 | 8.4% | Show ranking |
| Sanding discs brands | 2nd of 4 | 10.8% | Show ranking |
How is Mirka measured?
Brandwave collects information about searches that people make online using Mirka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mirka
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Is Mirka your brand?
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