How popular isRyobi in search?
In August 2026, there were an estimated 550K branded searches for Ryobi worldwide which held steady over the last 11 months. Ryobi holds 22.4% estimated Share of Search among sander brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sander brands compete with Ryobi?
Share of Search by month for Makita, DeWalt, Ryobi, Bosch, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Bosch | Festool |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 22.8% | 18.6% | 7% | 10.2% |
| Nov 2025 | 38.3% | 25.8% | 21.1% | 5.4% | 9.4% |
| Dec 2025 | 35.8% | 29.5% | 19.7% | 6.1% | 8.8% |
| Jan 2026 | 33.4% | 27.3% | 22.3% | 7% | 10% |
| Feb 2026 | 35.3% | 28.8% | 19.3% | 6% | 10.5% |
| Mar 2026 | 35.5% | 23.9% | 23.9% | 6.1% | 10.7% |
| Apr 2026 | 31.8% | 26% | 26% | 6.6% | 9.5% |
| May 2026 | 31.8% | 26% | 26% | 6.6% | 9.5% |
| Jun 2026 | 31.8% | 26% | 26% | 6.6% | 9.5% |
| Jul 2026 | 31.4% | 25.7% | 25.7% | 7.9% | 9.4% |
| Aug 2026 | 33.5% | 27.4% | 22.4% | 8.4% | 8.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 823K | +22.3% | +2.2 points | |
| 2, held 2nd | 27.4% | 673K | +22.4% | +1.8 points | |
| 3, held 3rd | 22.4% | 550K | 0% | -3.2 points | |
| 4, moved from 5th to 4th | 8.4% | 206K | +21.2% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.2% | 201K | 0% | -1.2 pointsmoved from 4th to 5th |
1.
Makita33.5%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
2.
DeWalt27.4%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.
3.
Ryobi
22.4%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -3.2 points.
4.
Bosch8.4%
Moved from 5th to 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
5.Festool
8.2%
Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -1.2 points.
Compare search popularity between Ryobi and its closest rivals
How has branded search demand for Ryobi changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ryobi worldwide held steady at 550K.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among sander brands worldwide increased from 18.6% to 22.4%.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among sander brands worldwide peaked at 26% in June 2026 and was lowest at 18.6% in October 2025.
How did search popularity change for sander brands worldwide in August 2026?
5 changes

In August 2026, Makita gained estimated Share of Search among sander brands worldwide, from 31.4% to 33.5%.

In August 2026, DeWalt gained estimated Share of Search among sander brands worldwide, from 25.7% to 27.4%.
In August 2026, Ryobi lost estimated Share of Search among sander brands worldwide, from 25.7% to 22.4%.
In August 2026, Festool lost estimated Share of Search among sander brands worldwide, from 9.4% to 8.2%.

In August 2026, Bosch rose from 5th to 4th among sander brands worldwide.
Where does Ryobi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden machinery brands | 5th of 6 | 5.1% | Show ranking |
| Lawn mower brands | 3rd of 5 | 6.1% | Show ranking |
| Portable generator brands | 2nd of 5 | 6.8% | Show ranking |
| Cordless drill brands | 4th of 5 | 13.5% | Show ranking |
| Power tool brands | 4th of 5 | 13.5% | Show ranking |
| Hedge trimmer brands | 4th of 5 | 15.6% | Show ranking |
| Leaf blowers | 4th of 6 | 15.8% | Show ranking |
| Wet dry vacuum brands | 3rd of 5 | 16.2% | Show ranking |
| Chainsaw brands | 4th of 5 | 16.5% | Show ranking |
| Garden tool brands | 3rd of 5 | 19% | Show ranking |
| Garden shredders | 3rd of 6 | 21.5% | Show ranking |
| Tyre inflators | 3rd of 6 | 22.4% | Show ranking |
| Sander brands | 3rd of 5 | 22.4% | Shown above |
| Bench grinders | 3rd of 6 | 24.3% | Show ranking |
| Power planers | 3rd of 6 | 24.3% | Show ranking |
| Air compressor brands | 3rd of 5 | 26.6% | Show ranking |
| Pressure washer accessories | 2nd of 6 | 32.9% | Show ranking |
| Pressure washers | 2nd of 6 | 32.9% | Show ranking |
| Pressure washer brands | 2nd of 5 | 33.1% | Show ranking |
How is Ryobi measured?
Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ryobi
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Is Ryobi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.