Brandwave

How popular isRyobi?

In September 2026, people searched for Ryobi by name about 825,000 times worldwide, a 5.6% increase from the previous year. These searches made up 15.5% of all global earth auger brand searches, placing Ryobi fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about earth auger brands, Ryobi appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Ryobi is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 23.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. HusqvarnaShare of searches 23.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. StihlShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. DeWaltShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RyobiShare of searches 15.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top earth auger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ryobi is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Earthquake2nd
  3. Ryobi3rd
  4. ECHO4th
  5. Makita5th
  6. Husqvarna–
  7. DeWalt–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earthquake3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earth auger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which earth auger brands compete with Ryobi?

Ryobi against earth auger brands worldwide, by month

Share of searches by month for Makita, Husqvarna, Stihl, DeWalt, Ryobi, Greenworks. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaHusqvarnaStihlDeWaltRyobiGreenworksECHOEarthquake
Oct 202528.9%25.2%17%13.9%13.2%1.5%0.31%0.02%
Nov 202528.1%19.6%16.2%16.2%18.1%1.5%0.36%0.01%
Dec 202526.4%18.3%18.3%18.3%16.7%1.6%0.22%0.01%
Jan 202623.1%23.6%19.4%15.8%16.1%1.7%0.19%0.01%
Feb 202623.5%24.5%20.1%16.5%13.7%1.5%0.2%0.01%
Mar 202623.5%24.7%20.2%13.6%15.9%1.8%0.24%0.02%
Apr 202619.4%29.6%19.7%13.3%15.5%2.2%0.29%0.03%
May 202619.3%29.1%19.4%13.1%16.3%2.6%0.23%0.03%
Jun 202620.2%24.9%20.4%13.7%17.8%2.8%0.25%0.02%
Jul 202620.2%24.9%20.5%13.7%17.8%2.7%0.3%0.02%
Aug 202623%23.1%19%15.6%16.5%2.5%0.28%0.02%
Sep 202623.5%23.4%19.3%15.8%15.5%2.1%0.35%0.02%

  1. 1.Makita

    23.5%

    Moved from 2nd to 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.6 points.

  2. 2.Husqvarna

    23.4%

    Moved from 1st to 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Stihl

    19.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.DeWalt

    15.8%

    Moved from 5th to 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Ryobi

    15.5%

    Moved from 4th to 5th. 660K estimated branded searches, -7.7% vs prior month. Share -1.1 points.

  6. 6.Greenworks

    2.1%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  7. 7.ECHO

    0.35%

    Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Earthquake

    0.02%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Ryobi and its closest rivals

Every comparison with Ryobi

115 comparisons

How has branded search demand for Ryobi changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ryobi worldwide rose from 781K to 825K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among earth auger brands worldwide increased from 13.2% to 15.5%.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among earth auger brands worldwide peaked at 18.1% in November 2025 and was lowest at 13.2% in October 2025.

How did search popularity change for earth auger brands worldwide in September 2026?

6 changes

  1. In September 2026, Makita overtook Husqvarna to become the leader among earth auger brands worldwide, with 23.5% of the searches.

  2. In September 2026, Ryobi lost share of searches among earth auger brands worldwide, from 16.5% to 15.5%.

  3. Greenworks’ share of searches among earth auger brands worldwide has lost ground for 3 months in a row, from 2.8% to 2.1% in September 2026.

  4. In September 2026, DeWalt rose from 5th to 4th among earth auger brands worldwide.

  5. Estimated monthly branded searches for Earthquake worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  6. Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How are Ryobi’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ryobi
  • ryobi lawn mower
  • ryobi pressure washer
  • ryobi tool

Do you work for Ryobi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ryobi compete?

Ryobi is ranked in 72 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cordless vacuum brands3rd of 107.2%Show ranking
Leaf blower brands5th of 912.7%Show ranking
Chainsaw and outdoor power brands5th of 912.8%Show ranking
Hedge trimmer brands5th of 812.8%Show ranking
Cordless chainsaw brands5th of 711.7%Show ranking
Grass trimmer brands5th of 1013.9%Show ranking
Chainsaw brands5th of 713.1%Show ranking
Cordless grease gun brands4th of 514.3%Show ranking
Wet dry vacuum brands2nd of 915.2%Show ranking
Reciprocating saw brands4th of 913.6%Show ranking
Biscuit joiner brands4th of 1013.7%Show ranking
Impact wrench brands4th of 814.2%Show ranking
Power washer brands2nd of 917.9%Show ranking
Power tool brands3rd of 716.5%Show ranking
Orbital sander brands3rd of 716.5%Show ranking
Cordless blower brands3rd of 518.5%Show ranking
Cordless drill brands3rd of 516.9%Show ranking
LED work light brands3rd of 617.1%Show ranking
Power screwdriver brands3rd of 717.1%Show ranking
Staple gun brands3rd of 717.3%Show ranking
Compound miter saw brands3rd of 617.4%Show ranking
Saw stand brands4th of 815.4%Show ranking
Earth auger brands5th of 815.5%Shown above
Cordless stapler brands3rd of 517.6%Show ranking
Narrow crown stapler brands3rd of 517.6%Show ranking
Cable stapler brands3rd of 617.6%Show ranking
Hot glue gun brands3rd of 717.6%Show ranking
Skill saw brands3rd of 417.6%Show ranking
Cordless roofing nailer brands4th of 715.5%Show ranking
Brushless drill brands4th of 515.8%Show ranking
Drill driver brands4th of 515.8%Show ranking
Power drill brands4th of 515.8%Show ranking
Combi drill brands4th of 415.8%Show ranking
Cordless buffer brands4th of 415.8%Show ranking
Cordless planer brands4th of 415.8%Show ranking
Cordless sander brands4th of 415.8%Show ranking
Air blower brands4th of 616.5%Show ranking
Leaf vacuum brands3rd of 721%Show ranking
Garden machinery brands4th of 619.4%Show ranking
Lawn edger brands4th of 1017.4%Show ranking
Chain mortiser brands3rd of 517.6%Show ranking
Impact driver brands2nd of 620.4%Show ranking
Garden tool brands4th of 1118.3%Show ranking
Riding lawn mower brands3rd of 822.8%Show ranking
Cordless edger brands3rd of 719%Show ranking
Power inverter brands2nd of 722.4%Show ranking
PEX crimper brands2nd of 522.5%Show ranking
Car polisher brands2nd of 722.5%Show ranking
Framing nail gun brands2nd of 522.8%Show ranking
Cordless Sawzall brands2nd of 523%Show ranking
Lawn mower brands3rd of 825.8%Show ranking
Tile cutter brands3rd of 821.8%Show ranking
Belt sander brands3rd of 822.3%Show ranking
Sander brands3rd of 623.7%Show ranking
Garden shredders3rd of 627%Show ranking
Pressure washer brands2nd of 1128%Show ranking
Air compressor brands3rd of 1124.7%Show ranking
Reel mower brands2nd of 734.6%Show ranking
Power planers2nd of 631.5%Show ranking
Bench grinders3rd of 628.9%Show ranking
Blower vac brands2nd of 636.8%Show ranking
Hand planer brands2nd of 1030.3%Show ranking
Snow blower brands2nd of 939.2%Show ranking
Wet tile saw brands2nd of 732.7%Show ranking
Tyre inflators2nd of 636.3%Show ranking
Pressure washer accessories1st of 642.7%Show ranking
Router circle jig brands1st of 744.7%Show ranking
Power scrubber brands1st of 640.2%Show ranking
Pedestal grinder brands2nd of 549.2%Show ranking
Workbench light brands1st of 765.4%Show ranking
Portable generator brands1st of 759%Show ranking
Oscillating sander brands1st of 761.9%Show ranking
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