Brandwave

Garden tool brands:Which brands are most popular in search?

In August 2026, Husqvarna was the most searched among garden tool brands worldwide, with an estimated 1.1M branded searches and 39.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna39.3%
  2. Makita28.5%
  3. Ryobi19%
  4. Gardena8.5%
  5. Fiskars4.7%

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Share of SearchLeaderboard

Compare the garden tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among garden tool brands worldwide, by month

Share of Search by month for Husqvarna, Makita, Ryobi, Gardena, Fiskars. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaMakitaRyobiGardenaFiskars
Oct 202538.9%36%16.2%4.9%4%
Nov 202532.7%37.5%20.7%5.1%4.1%
Dec 202532.3%37.2%20.5%5%5%
Jan 202639.1%30.5%20.4%5%5%
Feb 202640.1%31.3%17.1%6.3%5.1%
Mar 202639.3%28.4%19.1%8.5%4.7%
Apr 202646.8%21.9%17.9%9.8%3.6%
May 202646.2%21.3%17.4%11.6%3.5%
Jun 202641.7%24%19.6%10.7%3.9%
Jul 202640.9%24%19.6%10.7%4.8%
Aug 202639.3%28.5%19%8.5%4.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Husqvarna

    39.3%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -1.7 points.

  2. 2.Makita

    28.5%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  3. 3.Ryobi

    19%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Gardena

    8.5%

    Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  5. 5.Fiskars

    4.7%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among garden tool brands worldwide?

In August 2026, Husqvarna was the most searched among garden tool brands worldwide, with an estimated 1.1M branded searches and 39.3% estimated Share of Search within this set. Makita is in 2nd place, 10.8 percentage points behind at 28.5% Share of Search.

Global garden tool brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Husqvarna38.9% → 39.3%46.8%Apr 202632.3%Dec 20251st
Makita36% → 28.5%37.5%Nov 202521.3%May 20262nd
Ryobi16.2% → 19%20.7%Nov 202516.2%Oct 20253rd
Gardena4.9% → 8.5%11.6%May 20264.9%Oct 20254th
Fiskars4% → 4.7%5.1%Feb 20263.5%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among garden tool brands worldwide decreased from 36% to 28.5%.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among garden tool brands worldwide increased from 16.2% to 19%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden tool brands worldwide increased from 4.9% to 8.5%.
  • Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands worldwide increased from 4% to 4.7%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among garden tool brands worldwide peaked at 46.8% in April 2026 and was lowest at 32.3% in December 2025.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among garden tool brands worldwide peaked at 37.5% in November 2025 and was lowest at 21.3% in May 2026.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among garden tool brands worldwide peaked at 20.7% in November 2025 and was lowest at 16.2% in October 2025.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden tool brands worldwide peaked at 11.6% in May 2026 and was lowest at 4.9% in October 2025.
  • Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands worldwide peaked at 5.1% in February 2026 and was lowest at 3.5% in May 2026.
  • Across the 11 months ending August 2026, Husqvarna held steady: its estimated Share of Search among garden tool brands worldwide moved less than 0.5 percentage points.

How did search popularity change for garden tool brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among garden tool brands worldwide, from 24% to 28.5%.

  2. In August 2026, Gardena lost estimated Share of Search among garden tool brands worldwide, from 10.7% to 8.5%.

  3. In August 2026, Husqvarna lost estimated Share of Search among garden tool brands worldwide, from 40.9% to 39.3%.

  4. In August 2026, Ryobi lost estimated Share of Search among garden tool brands worldwide, from 19.6% to 19%.

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