How popular isMakita in search?
In August 2026, there were an estimated 823K branded searches for Makita worldwide which is down 32.5% over the last 11 months. Makita holds 28.5% estimated Share of Search among garden tool brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which garden tool brands compete with Makita?
Share of Search by month for Husqvarna, Makita, Ryobi, Gardena, Fiskars. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Makita | Ryobi | Gardena | Fiskars |
|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 36% | 16.2% | 4.9% | 4% |
| Nov 2025 | 32.7% | 37.5% | 20.7% | 5.1% | 4.1% |
| Dec 2025 | 32.3% | 37.2% | 20.5% | 5% | 5% |
| Jan 2026 | 39.1% | 30.5% | 20.4% | 5% | 5% |
| Feb 2026 | 40.1% | 31.3% | 17.1% | 6.3% | 5.1% |
| Mar 2026 | 39.3% | 28.4% | 19.1% | 8.5% | 4.7% |
| Apr 2026 | 46.8% | 21.9% | 17.9% | 9.8% | 3.6% |
| May 2026 | 46.2% | 21.3% | 17.4% | 11.6% | 3.5% |
| Jun 2026 | 41.7% | 24% | 19.6% | 10.7% | 3.9% |
| Jul 2026 | 40.9% | 24% | 19.6% | 10.7% | 4.8% |
| Aug 2026 | 39.3% | 28.5% | 19% | 8.5% | 4.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 1.1M | -1.4% | -1.7 points | |
| 2, held 2nd | 28.5% | 823K | +22.3% | +4.5 points | |
| 3, held 3rd | 19% | 550K | 0% | -0.5 points | |
| 4, held 4th | 8.5% | 246K | -18.3% | -2.2 points | |
| 5, held 5th | 4.7% | 135K | 0% | -0.1 points |
39.3%
Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -1.7 points.
2.
Makita28.5%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.5 points.
3.
Ryobi
19%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Gardena8.5%
Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -2.2 points.
5.
Fiskars4.7%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Makita and its closest rivals
How has branded search demand for Makita changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Makita worldwide fell from 1.2M to 823K.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among garden tool brands worldwide decreased from 36% to 28.5%.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among garden tool brands worldwide peaked at 37.5% in November 2025 and was lowest at 21.3% in May 2026.
How did search popularity change for garden tool brands worldwide in August 2026?
4 changes
In August 2026, Makita gained estimated Share of Search among garden tool brands worldwide, from 24% to 28.5%.
In August 2026, Gardena lost estimated Share of Search among garden tool brands worldwide, from 10.7% to 8.5%.
In August 2026, Husqvarna lost estimated Share of Search among garden tool brands worldwide, from 40.9% to 39.3%.
In August 2026, Ryobi lost estimated Share of Search among garden tool brands worldwide, from 19.6% to 19%.
Where does Makita compete?
How is Makita measured?
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- makita
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Is Makita your brand?
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