How popular isMakita in search?
In August 2026, there were an estimated 823K branded searches for Makita worldwide which is down 32.5% over the last 11 months. Makita holds 33.5% estimated Share of Search among sander brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sander brands compete with Makita?
Share of Search by month for Makita, DeWalt, Ryobi, Bosch, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Bosch | Festool |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 22.8% | 18.6% | 7% | 10.2% |
| Nov 2025 | 38.3% | 25.8% | 21.1% | 5.4% | 9.4% |
| Dec 2025 | 35.8% | 29.5% | 19.7% | 6.1% | 8.8% |
| Jan 2026 | 33.4% | 27.3% | 22.3% | 7% | 10% |
| Feb 2026 | 35.3% | 28.8% | 19.3% | 6% | 10.5% |
| Mar 2026 | 35.5% | 23.9% | 23.9% | 6.1% | 10.7% |
| Apr 2026 | 31.8% | 26% | 26% | 6.6% | 9.5% |
| May 2026 | 31.8% | 26% | 26% | 6.6% | 9.5% |
| Jun 2026 | 31.8% | 26% | 26% | 6.6% | 9.5% |
| Jul 2026 | 31.4% | 25.7% | 25.7% | 7.9% | 9.4% |
| Aug 2026 | 33.5% | 27.4% | 22.4% | 8.4% | 8.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 823K | +22.3% | +2.2 points | |
| 2, held 2nd | 27.4% | 673K | +22.4% | +1.8 points | |
| 3, held 3rd | 22.4% | 550K | 0% | -3.2 points | |
| 4, moved from 5th to 4th | 8.4% | 206K | +21.2% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.2% | 201K | 0% | -1.2 pointsmoved from 4th to 5th |
1.
Makita33.5%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
2.
DeWalt27.4%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.
3.
Ryobi
22.4%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -3.2 points.
4.
Bosch8.4%
Moved from 5th to 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
5.Festool
8.2%
Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -1.2 points.
Compare search popularity between Makita and its closest rivals
How has branded search demand for Makita changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Makita worldwide fell from 1.2M to 823K.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among sander brands worldwide decreased from 41.3% to 33.5%.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among sander brands worldwide peaked at 41.3% in October 2025 and was lowest at 31.4% in July 2026.
How did search popularity change for sander brands worldwide in August 2026?
5 changes
In August 2026, Makita gained estimated Share of Search among sander brands worldwide, from 31.4% to 33.5%.
In August 2026, DeWalt gained estimated Share of Search among sander brands worldwide, from 25.7% to 27.4%.
In August 2026, Ryobi lost estimated Share of Search among sander brands worldwide, from 25.7% to 22.4%.
In August 2026, Festool lost estimated Share of Search among sander brands worldwide, from 9.4% to 8.2%.
In August 2026, Bosch rose from 5th to 4th among sander brands worldwide.
Where does Makita compete?
How is Makita measured?
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- makita
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Is Makita your brand?
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