Brandwave

Earthquake vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Earthquake among earth auger brands worldwide. Makita had about 1 million branded searches, while Earthquake had 720. Makita made up 23.5% of all earth auger brand searches we track, and Earthquake accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about earth auger brands, Earthquake appeared in three of the five answers and Makita in one. Earthquake was mentioned before Makita in every answer.

Among earth auger brands worldwide in September 2026

Who do people search for more?

Makita, about 1395 searches for every 1 for Earthquake

Makita 1M searchesEarthquake 720 searches

Who does AI mention more?

Earthquake, mentioned in 3 of 5 answers, Makita in 1

Earthquake in 3 of 5Makita in 1 of 5

Who does AI recommend more?

Earthquake, named ahead of Makita in every answer

Earthquake first in 3Makita never first

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Top earth auger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earthquake was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earthquake was listed before Makita in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Earthquake2nd
  3. Ryobi3rd
  4. ECHO4th
  5. Makita5th
  6. Husqvarna–
  7. DeWalt–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earthquake3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earth auger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Earthquake or Makita more popular in search?

This chart shows how often people search Google for Earthquake and Makita by name. Each line represents a brand's share of searches for all eight earth auger brands we track, month by month, from English-language searches worldwide.

Earthquake and Makita among earth auger brands worldwide, by month

Share of searches by month for Makita, Earthquake. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaHusqvarnaStihlDeWaltRyobiGreenworksECHOEarthquake
Oct 202528.9%25.2%17%13.9%13.2%1.5%0.31%0.02%
Nov 202528.1%19.6%16.2%16.2%18.1%1.5%0.36%0.01%
Dec 202526.4%18.3%18.3%18.3%16.7%1.6%0.22%0.01%
Jan 202623.1%23.6%19.4%15.8%16.1%1.7%0.19%0.01%
Feb 202623.5%24.5%20.1%16.5%13.7%1.5%0.2%0.01%
Mar 202623.5%24.7%20.2%13.6%15.9%1.8%0.24%0.02%
Apr 202619.4%29.6%19.7%13.3%15.5%2.2%0.29%0.03%
May 202619.3%29.1%19.4%13.1%16.3%2.6%0.23%0.03%
Jun 202620.2%24.9%20.4%13.7%17.8%2.8%0.25%0.02%
Jul 202620.2%24.9%20.5%13.7%17.8%2.7%0.3%0.02%
Aug 202623%23.1%19%15.6%16.5%2.5%0.28%0.02%
Sep 202623.5%23.4%19.3%15.8%15.5%2.1%0.35%0.02%

How has the Earthquake and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Earthquake in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Earthquake’s share of searches among earth auger brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, Makita’s share of searches among earth auger brands worldwide moved from 28.9% to 23.5%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for earth auger brands worldwide in September 2026?

2 changes

  1. In September 2026, Makita overtook Husqvarna to become the leader among earth auger brands worldwide, with 23.5% of the searches.

  2. Estimated monthly branded searches for Earthquake worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Earthquake’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earthquake

1 branded search term

  • earthquake auger

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

Other head-to-heads among earth auger brands

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