How popular isDeWalt in search?
In September 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 12 months. DeWalt holds 24.2% estimated Share of Search among earth auger brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Makita36.1%Husqvarna35.9%
DeWalt24.2%
Greenworks3.3%
ECHO0.53%
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Which earth auger brands compete with DeWalt?
Share of Search by month for Makita, Husqvarna, DeWalt, Greenworks. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | Husqvarna | DeWalt | Greenworks | ECHO |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 36% | 19.9% | 2.2% | 0.44% |
| Nov 2025 | 42.8% | 29.9% | 24.6% | 2.2% | 0.54% |
| Dec 2025 | 40.6% | 28.2% | 28.2% | 2.5% | 0.34% |
| Jan 2026 | 35.9% | 36.5% | 24.6% | 2.7% | 0.3% |
| Feb 2026 | 35.6% | 37% | 24.9% | 2.2% | 0.3% |
| Mar 2026 | 36.8% | 38.7% | 21.3% | 2.9% | 0.38% |
| Apr 2026 | 30% | 45.7% | 20.5% | 3.4% | 0.45% |
| May 2026 | 30% | 45.3% | 20.3% | 4.1% | 0.37% |
| Jun 2026 | 32.7% | 40.2% | 22.2% | 4.5% | 0.4% |
| Jul 2026 | 32.7% | 40.2% | 22.1% | 4.4% | 0.49% |
| Aug 2026 | 35.6% | 35.9% | 24.1% | 3.9% | 0.43% |
| Sep 2026 | 36.1% | 35.9% | 24.2% | 3.3% | 0.53% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.1% | 1M | +1.1% | +0.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.9% | 1M | 0% | +0.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 24.2% | 673K | 0% | +0.1 points | |
| 4, held 4th | 3.3% | 90.5K | -17.7% | -0.7 points | |
| 5, held 5th | 0.53% | 14.8K | +22.3% | +0.1 points |
1.
Makita36.1%
Moved from 2nd to 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.5 points.
35.9%
Moved from 1st to 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
DeWalt24.2%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.3%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
5.
ECHO0.53%
Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
Compare search popularity between DeWalt and its closest rivals
Every comparison with DeWalt
101 comparisons
- DeWalt vs Diablo
- B&G vs DeWalt
- B&Q vs DeWalt
- DeWalt vs Dyson
- DeWalt vs Husqvarna
- DeWalt vs Karcher
- DeWalt vs Lincoln
- DeWalt vs Makita
- DeWalt vs Milwaukee
- DeWalt vs Ryobi
- DeWalt vs Solo
- DeWalt vs Stihl
- DeWalt vs Helly Hansen
- DeWalt vs Jacob's
- DeWalt vs EXACT
- DeWalt vs Honeywell
- BISSELL vs DeWalt
- DeWalt vs Freud
- DeWalt vs Leatherman
- Craftsman vs DeWalt
- DeWalt vs Hoover
- CMT vs DeWalt
- DeWalt vs Einhell
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- Coleman vs DeWalt
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- DeWalt vs Dometic
- DeWalt vs Greenworks
- DeWalt vs Ingersoll Rand
- DeWalt vs Kobalt
- Amana vs DeWalt
- DeWalt vs Karbon
- DeWalt vs Nilfisk
- DeWalt vs ToughBuilt
- DeWalt vs Lasko
- DeWalt vs Portwest
- DeWalt vs GearWrench
- DeWalt vs Stanley
- DeWalt vs RIDGID
- Bahco vs DeWalt
- Brennenstuhl vs DeWalt
- Clarke vs DeWalt
- DeWalt vs Grizzly
- DeWalt vs Mirka
- DeWalt vs Tajima
- DeWalt vs Mechanix
- DeWalt vs Hilti
- DeWalt vs Mascot
- 3M Peltor vs DeWalt
- DeWalt vs Starrett
- DeWalt vs Stanley
- DeWalt vs Klingspor
- DeWalt vs Leica Geosystems
- Carhartt vs DeWalt
- DeWalt vs Kincrome
- DeWalt vs Max
- DeWalt vs Steinel
- AstroAI vs DeWalt
- Chicago Pneumatic vs DeWalt
- DeWalt vs Dickies
- DeWalt vs ECHO
- Beta vs DeWalt
- DeWalt vs Husky
- Bessey vs DeWalt
- DeWalt vs Proto
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- DeWalt vs Metabo
- DeWalt vs Vango
- Campbell Hausfeld vs DeWalt
- DeWalt vs Jet
- DeWalt vs Irwin
- DeWalt vs Trend
- DeWalt vs Icey-Tek
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- Circular vs DeWalt
- DeWalt vs Eufy
- Bosch vs DeWalt
- DeWalt vs Rikon
- Crescent vs DeWalt
- DeWalt vs Draper
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- DeWalt vs Domino
- DeWalt vs WORX
How has branded search demand for DeWalt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among earth auger brands worldwide increased from 19.9% to 24.2%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among earth auger brands worldwide peaked at 28.2% in December 2025 and was lowest at 19.9% in October 2025.
How did search popularity change for earth auger brands worldwide in September 2026?
3 changes
In September 2026, Greenworks lost estimated Share of Search among earth auger brands worldwide, from 3.9% to 3.3%.
In September 2026, Makita rose from 2nd to 1st among earth auger brands worldwide.
In September 2026, Husqvarna fell from 1st to 2nd among earth auger brands worldwide.
Where does DeWalt compete?
How is DeWalt measured?
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dewalt
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