DeWalt vs Kreg:Which is searched more?
In September 2026, DeWalt had more branded searches than Kreg among router table brands worldwide. DeWalt had about 673,000 branded searches, while Kreg had 22,200. DeWalt made up 40.2% of all router table brand searches we track, and Kreg accounted for 1.3%. These are worldwide searches for English-language branded terms.
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Is DeWalt or Kreg more popular in search?
Compare the router table brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for DeWalt, Kreg. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Freud | Craftsman | Festool | Grizzly | Kreg | Woodpeckers | Bosch | Jet | JessEm |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 25.4% | 13.9% | 17% | 1.9% | 1.5% | 1.3% | 0.37% | 0.46% | 0.3% |
| Nov 2025 | 42.7% | 23.4% | 12.8% | 15.6% | 1.7% | 1.4% | 1.2% | 0.42% | 0.42% | 0.34% |
| Dec 2025 | 44.6% | 20% | 16.3% | 13.3% | 2.2% | 1.2% | 1.2% | 0.44% | 0.36% | 0.36% |
| Jan 2026 | 37.9% | 25.3% | 16.9% | 13.8% | 2.3% | 1.2% | 1.2% | 0.46% | 0.46% | 0.37% |
| Feb 2026 | 38.6% | 21.1% | 21.1% | 14.1% | 1.9% | 1.3% | 1% | 0.31% | 0.38% | 0.25% |
| Mar 2026 | 34.1% | 22.8% | 22.8% | 15.3% | 2.1% | 1.1% | 0.92% | 0.33% | 0.33% | 0.22% |
| Apr 2026 | 36.8% | 24.6% | 20.1% | 13.4% | 2.2% | 1.2% | 0.81% | 0.29% | 0.36% | 0.24% |
| May 2026 | 36.7% | 24.5% | 20.1% | 13.4% | 2.2% | 1.5% | 0.81% | 0.29% | 0.29% | 0.2% |
| Jun 2026 | 38.8% | 21.2% | 21.2% | 14.2% | 1.9% | 1% | 0.7% | 0.31% | 0.31% | 0.21% |
| Jul 2026 | 36.8% | 20.1% | 24.6% | 13.4% | 2.2% | 1.2% | 0.81% | 0.29% | 0.36% | 0.19% |
| Aug 2026 | 41.3% | 18.5% | 22.6% | 12.3% | 2% | 1.1% | 0.91% | 0.33% | 0.61% | 0.22% |
| Sep 2026 | 40.2% | 22% | 18% | 14.7% | 2% | 1.3% | 0.88% | 0.32% | 0.32% | 0.22% |
How has the DeWalt and Kreg comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Kreg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among router table brands worldwide moved from 38% to 40.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Kreg’s share of searches among router table brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for router table brands worldwide in September 2026?
2 changes
In September 2026, DeWalt lost share of searches among router table brands worldwide, from 41.3% to 40.2%.
Estimated monthly branded searches for Kreg worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Kreg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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