Brandwave

How popular isKreg?

In September 2026, people searched for Kreg by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 1.3% of all global router table brand searches, placing Kreg sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about router table brands, Kreg appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Kreg is the sixth most searched of 10 competitors and the most recommended in AI answers.

  1. DeWaltShare of searches 40.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FreudShare of searches 22%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CraftsmanShare of searches 18%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FestoolShare of searches 14.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KregShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top router table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kreg appeared in all five answers. Kreg is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kreg1st
  2. Bosch2nd
  3. JessEm3rd
  4. Grizzly4th
  5. Woodpeckers5th
  6. DeWalt–
  7. Freud–
  8. Craftsman–
  9. Festool–
  10. Jet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kreg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JessEm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woodpeckers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grizzly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about router table brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which router table brands compete with Kreg?

Kreg against router table brands worldwide, by month

Share of searches by month for DeWalt, Freud, Craftsman, Festool, Kreg. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFreudCraftsmanFestoolGrizzlyKregWoodpeckersBoschJetJessEm
Oct 202538%25.4%13.9%17%1.9%1.5%1.3%0.37%0.46%0.3%
Nov 202542.7%23.4%12.8%15.6%1.7%1.4%1.2%0.42%0.42%0.34%
Dec 202544.6%20%16.3%13.3%2.2%1.2%1.2%0.44%0.36%0.36%
Jan 202637.9%25.3%16.9%13.8%2.3%1.2%1.2%0.46%0.46%0.37%
Feb 202638.6%21.1%21.1%14.1%1.9%1.3%1%0.31%0.38%0.25%
Mar 202634.1%22.8%22.8%15.3%2.1%1.1%0.92%0.33%0.33%0.22%
Apr 202636.8%24.6%20.1%13.4%2.2%1.2%0.81%0.29%0.36%0.24%
May 202636.7%24.5%20.1%13.4%2.2%1.5%0.81%0.29%0.29%0.2%
Jun 202638.8%21.2%21.2%14.2%1.9%1%0.7%0.31%0.31%0.21%
Jul 202636.8%20.1%24.6%13.4%2.2%1.2%0.81%0.29%0.36%0.19%
Aug 202641.3%18.5%22.6%12.3%2%1.1%0.91%0.33%0.61%0.22%
Sep 202640.2%22%18%14.7%2%1.3%0.88%0.32%0.32%0.22%

  1. 1.DeWalt

    40.2%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Freud

    22%

    Moved from 3rd to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  3. 3.Craftsman

    18%

    Moved from 2nd to 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -4.6 points.

  4. 4.Festool

    14.7%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  5. 5.Grizzly

    2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Kreg

    1.3%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  7. 7.Woodpeckers

    0.88%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Bosch

    0.32%

    Moved from 9th to 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Jet

    0.32%

    Moved from 8th to 9th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.3 points.

  10. 10.JessEm

    0.22%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kreg and its closest rivals

Every comparison with Kreg

9 comparisons

How has branded search demand for Kreg changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kreg worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Kreg’s share of searches among router table brands worldwide held steady, from 1.5% to 1.3%.

How did search popularity change for router table brands worldwide in September 2026?

6 changes

  1. In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 22% of the searches.

  2. In September 2026, Festool gained share of searches among router table brands worldwide, from 12.3% to 14.7%.

  3. In September 2026, Craftsman lost share of searches among router table brands worldwide, from 22.6% to 18%.

  4. In September 2026, DeWalt lost share of searches among router table brands worldwide, from 41.3% to 40.2%.

  5. In September 2026, Bosch rose from 9th to 8th among router table brands worldwide.

  6. In September 2026, Jet fell from 8th to 9th among router table brands worldwide.

How are Kreg’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kreg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kreg

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How the Brand Demand Index is measured

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