JessEm vs Kreg:Which is more popular?
In September 2026, Kreg had more branded searches than JessEm among router table brands worldwide. Kreg had about 22,200 branded searches, while JessEm had 3,600. Kreg made up 1.3% of all router table brand searches we track, and JessEm accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about router table brands, Kreg appeared in all five answers and JessEm in three. Kreg was mentioned before JessEm in every answer.
Follow JessEm vs Kreg and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top router table brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kreg appeared in all five answers. JessEm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kreg was listed before JessEm in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kreg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JessEm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Woodpeckers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grizzly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about router table brands
5 answers
Asked ChatGPT
“Which router table brand should I buy?”
Asked ChatGPT
“What are the best router table brands?”
Asked ChatGPT
“What's the best router table brand for a workshop bench?”
Searched Google, AI Overview
“best router table”
Searched Google, AI Overview
“wood router table”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is JessEm or Kreg more popular in search?
This chart shows how often people search Google for JessEm and Kreg by name. Each line represents a brand's share of searches for all ten router table brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kreg, JessEm. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Freud | Craftsman | Festool | Grizzly | Kreg | Woodpeckers | Bosch | Jet | JessEm |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 25.4% | 13.9% | 17% | 1.9% | 1.5% | 1.3% | 0.37% | 0.46% | 0.3% |
| Nov 2025 | 42.7% | 23.4% | 12.8% | 15.6% | 1.7% | 1.4% | 1.2% | 0.42% | 0.42% | 0.34% |
| Dec 2025 | 44.6% | 20% | 16.3% | 13.3% | 2.2% | 1.2% | 1.2% | 0.44% | 0.36% | 0.36% |
| Jan 2026 | 37.9% | 25.3% | 16.9% | 13.8% | 2.3% | 1.2% | 1.2% | 0.46% | 0.46% | 0.37% |
| Feb 2026 | 38.6% | 21.1% | 21.1% | 14.1% | 1.9% | 1.3% | 1% | 0.31% | 0.38% | 0.25% |
| Mar 2026 | 34.1% | 22.8% | 22.8% | 15.3% | 2.1% | 1.1% | 0.92% | 0.33% | 0.33% | 0.22% |
| Apr 2026 | 36.8% | 24.6% | 20.1% | 13.4% | 2.2% | 1.2% | 0.81% | 0.29% | 0.36% | 0.24% |
| May 2026 | 36.7% | 24.5% | 20.1% | 13.4% | 2.2% | 1.5% | 0.81% | 0.29% | 0.29% | 0.2% |
| Jun 2026 | 38.8% | 21.2% | 21.2% | 14.2% | 1.9% | 1% | 0.7% | 0.31% | 0.31% | 0.21% |
| Jul 2026 | 36.8% | 20.1% | 24.6% | 13.4% | 2.2% | 1.2% | 0.81% | 0.29% | 0.36% | 0.19% |
| Aug 2026 | 41.3% | 18.5% | 22.6% | 12.3% | 2% | 1.1% | 0.91% | 0.33% | 0.61% | 0.22% |
| Sep 2026 | 40.2% | 22% | 18% | 14.7% | 2% | 1.3% | 0.88% | 0.32% | 0.32% | 0.22% |
How has the JessEm and Kreg comparison changed over the last 12 months?
3 findings
- Kreg was ahead of JessEm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JessEm’s share of searches among router table brands worldwide moved from 0.3% to 0.22%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Kreg’s share of searches among router table brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for router table brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using JessEm’s and Kreg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among router table brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.