DeWalt vs Felco:Which is more popular?
In September 2026, DeWalt had more branded searches than Felco among garden tool brands worldwide. DeWalt had about 673,000 branded searches, while Felco had 22,200. DeWalt made up 18.6% of all garden tool brand searches we track, and Felco accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Felco appeared in all five answers and DeWalt in two. Felco was mentioned before DeWalt in every answer.
Who do people search for more?
DeWalt, about 30 searches for every 1 for Felco
Who does AI mention more?
Felco, mentioned in every answer we collected
Who does AI recommend more?
Felco, named ahead of DeWalt in every answer
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Top garden tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Felco appeared in all five answers. DeWalt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Felco was listed before DeWalt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fiskars1st- Felco2nd
Burgon & Ball3rd
Corona Tools4th- DeWalt5th
Husqvarna6th
Ryobi7th
Makita–
Gardena–
Trojan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Felco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Corona Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Burgon & Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden tool brands
5 answers
Asked ChatGPT
“Which garden tool brand should I buy?”
Asked ChatGPT
“What are the best garden tool brands?”
Asked ChatGPT
“What's the best garden tool brand for everyday garden work?”
Searched Google, AI Overview
“best garden tools”
Searched Google, AI Overview
“hand garden tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeWalt or Felco more popular in search?
This chart shows how often people search Google for DeWalt and Felco by name. Each line represents a brand's share of searches for all 11 garden tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Felco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Makita | DeWalt | Ryobi | Gardena | Fiskars | Felco | Burgon & Ball | Corona Tools | Trojan |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 30.7% | 16.2% | 15.4% | 4% | 3.8% | 0.53% | 0.11% | 0.05% | <0.01% |
| Nov 2025 | 22.7% | 29% | 18.7% | 20.8% | 3.7% | 4.2% | 0.61% | 0.16% | 0.04% | <0.01% |
| Dec 2025 | 21.7% | 28% | 21.7% | 19.8% | 3.6% | 4.3% | 0.71% | 0.19% | 0.04% | <0.01% |
| Jan 2026 | 28.1% | 24.5% | 18.9% | 19.2% | 3.8% | 4.5% | 0.76% | 0.13% | 0.05% | <0.01% |
| Feb 2026 | 28.9% | 25.2% | 19.5% | 16.2% | 4.8% | 4.4% | 0.78% | 0.14% | 0.05% | <0.01% |
| Mar 2026 | 28.6% | 24.6% | 15.8% | 18.4% | 7.1% | 4.5% | 0.78% | 0.17% | 0.06% | <0.01% |
| Apr 2026 | 33.8% | 19.7% | 15.2% | 17.7% | 8.3% | 4.7% | 0.5% | 0.17% | 0.05% | <0.01% |
| May 2026 | 32.7% | 19.2% | 14.6% | 18.2% | 9.8% | 4.7% | 0.48% | 0.19% | 0.05% | <0.01% |
| Jun 2026 | 28.9% | 20.9% | 16% | 20.7% | 8.7% | 4% | 0.53% | 0.17% | 0.06% | <0.01% |
| Jul 2026 | 28.6% | 20.7% | 15.7% | 20.5% | 8.6% | 5.2% | 0.52% | 0.17% | 0.05% | <0.01% |
| Aug 2026 | 26.8% | 23.7% | 18% | 19.1% | 6.6% | 5% | 0.59% | 0.16% | 0.05% | <0.01% |
| Sep 2026 | 27.7% | 24.4% | 18.6% | 18.3% | 5.6% | 4.6% | 0.61% | 0.14% | 0.05% | <0.01% |
How has the DeWalt and Felco comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Felco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among garden tool brands worldwide moved from 16.2% to 18.6%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Felco’s share of searches among garden tool brands worldwide moved from 0.53% to 0.61%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for garden tool brands worldwide in September 2026?
1 change
In September 2026, DeWalt overtook Ryobi to rank 3rd among garden tool brands worldwide, with 18.6% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Felco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garden tool brands
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