Brandwave

How popular isFelco?

In September 2026, people searched for Felco by name about 22,200 times worldwide, about the same as the previous year. These searches made up 0.61% of all global garden tool brand searches, placing Felco seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about garden tool brands, Felco appeared in all answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Felco is the seventh most searched of 11 competitors and the second most recommended in AI answers.

  1. HusqvarnaShare of searches 27.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. MakitaShare of searches 24.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 18.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. RyobiShare of searches 18.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. FelcoShare of searches 0.61%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Felco appeared in all five answers. Felco is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Burgon & Ball3rd
  4. Corona Tools4th
  5. DeWalt5th
  6. EGO Power+6th
  7. Husqvarna7th
  8. Ryobi8th
  9. Makita–
  10. Gardena–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corona Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EGO Power+2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which garden tool brands compete with Felco?

Felco against garden tool brands worldwide, by month

Share of searches by month for Husqvarna, Makita, DeWalt, Ryobi, Gardena, Fiskars, Felco. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaMakitaDeWaltRyobiGardenaFiskarsFelcoBurgon & BallCorona ToolsTrojanEGO Power+
Oct 202529.3%30.7%16.2%15.4%4%3.8%0.53%0.11%0.05%<0.01%—
Nov 202522.7%29%18.7%20.8%3.7%4.2%0.61%0.16%0.04%<0.01%—
Dec 202521.7%28%21.7%19.8%3.6%4.3%0.71%0.19%0.04%<0.01%—
Jan 202628.1%24.5%18.9%19.2%3.8%4.5%0.76%0.13%0.05%<0.01%—
Feb 202628.9%25.2%19.5%16.2%4.8%4.4%0.78%0.14%0.05%<0.01%—
Mar 202628.6%24.6%15.8%18.4%7.1%4.5%0.78%0.17%0.06%<0.01%—
Apr 202633.8%19.7%15.2%17.7%8.3%4.7%0.5%0.17%0.05%<0.01%—
May 202632.7%19.2%14.6%18.2%9.8%4.7%0.48%0.19%0.05%<0.01%—
Jun 202628.9%20.9%16%20.7%8.7%4%0.53%0.17%0.06%<0.01%—
Jul 202628.6%20.7%15.7%20.5%8.6%5.2%0.52%0.17%0.05%<0.01%—
Aug 202626.8%23.7%18%19.1%6.6%5%0.59%0.16%0.05%<0.01%—
Sep 202627.7%24.4%18.6%18.3%5.6%4.6%0.61%0.14%0.05%<0.01%—

  1. 1.Husqvarna

    27.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Makita

    24.4%

    Held 2nd. 884K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.DeWalt

    18.6%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Ryobi

    18.3%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -0.9 points.

  5. 5.Gardena

    5.6%

    Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -1 points.

  6. 6.Fiskars

    4.6%

    Held 6th. 167K estimated branded searches, -10.9% vs prior month. Share -0.4 points.

  7. 7.Felco

    0.61%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Burgon & Ball

    0.14%

    Held 8th. 4.9K estimated branded searches, -17% vs prior month. Share 0 points.

  9. 9.Corona Tools

    0.05%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Trojan

    <0.01%

    Held 10th. 10 estimated branded searches, -66.7% vs prior month. Share 0 points.

  11. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Felco and its closest rivals

Every comparison with Felco

13 comparisons

How has branded search demand for Felco changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Felco worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Felco’s share of searches among garden tool brands worldwide held steady, from 0.53% to 0.61%.

How did search popularity change for garden tool brands worldwide in September 2026?

5 changes

  1. In September 2026, DeWalt overtook Ryobi to rank 3rd among garden tool brands worldwide, with 18.6% of the searches.

  2. In September 2026, Husqvarna gained share of searches among garden tool brands worldwide, from 26.8% to 27.7%.

  3. In September 2026, Makita gained share of searches among garden tool brands worldwide, from 23.7% to 24.4%.

  4. In September 2026, Gardena lost share of searches among garden tool brands worldwide, from 6.6% to 5.6%.

  5. In September 2026, Ryobi lost share of searches among garden tool brands worldwide, from 19.1% to 18.3%.

How are Felco’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Felco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • felco

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How the Brand Demand Index is measured

Where does Felco compete?

Felco is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands7th of 110.61%Shown above
Pruning saw brands5th of 80.74%Show ranking
Tree loppers brands4th of 52.1%Show ranking
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