ARS vs Felco:Which is more popular?
In September 2026, Felco had more branded searches than ARS among pruning saw brands worldwide. Felco had about 22,200 branded searches, while ARS had 210. Felco made up 0.74% of all pruning saw brand searches we track, and ARS accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about pruning saw brands, ARS appeared in four of the five answers and Felco in three. ARS was mentioned before Felco in every answer.
Who do people search for more?
Felco, about 106 searches for every 1 for ARS
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Top pruning saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ARS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Felco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ARS was listed before Felco in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fiskars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruning saw brands
5 answers
Asked ChatGPT
“Which pruning saw brand should I buy?”
Asked ChatGPT
“What are the best pruning saw brands?”
Asked ChatGPT
“What's the best pruning saw brand for garden pruning?”
Searched Google, AI Overview
“best pruning saw”
Searched Google, AI Overview
“hand pruning saw”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ARS or Felco more popular in search?
This chart shows how often people search Google for ARS and Felco by name. Each line represents a brand's share of searches for all eight pruning saw brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Felco, ARS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Makita | DeWalt | Fiskars | Felco | Silky | WORX | ARS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 41.1% | 19.7% | 4.6% | 0.65% | 0.35% | 0.01% | <0.01% |
| Nov 2025 | 32% | 39.2% | 22.5% | 5.1% | 0.74% | 0.41% | 0.01% | <0.01% |
| Dec 2025 | 33.1% | 35.7% | 24.8% | 5% | 0.82% | 0.55% | <0.01% | <0.01% |
| Jan 2026 | 36.8% | 33.5% | 22.9% | 5.4% | 0.92% | 0.5% | <0.01% | <0.01% |
| Feb 2026 | 36.5% | 33.5% | 23.4% | 5.3% | 0.94% | 0.42% | 0.01% | <0.01% |
| Mar 2026 | 39.3% | 34% | 19.7% | 5.6% | 0.97% | 0.35% | 0.01% | <0.01% |
| Apr 2026 | 43% | 29.5% | 20.2% | 6.2% | 0.67% | 0.36% | 0.01% | <0.01% |
| May 2026 | 41.8% | 30.2% | 20.4% | 6.6% | 0.67% | 0.37% | 0.02% | <0.01% |
| Jun 2026 | 42.4% | 30.6% | 20.7% | 5.2% | 0.68% | 0.37% | 0.02% | <0.01% |
| Jul 2026 | 42.4% | 29.8% | 20.1% | 6.6% | 0.66% | 0.44% | 0.01% | <0.01% |
| Aug 2026 | 38.2% | 32.5% | 22% | 6.1% | 0.73% | 0.4% | 0.02% | <0.01% |
| Sep 2026 | 37.7% | 33.3% | 22.3% | 5.5% | 0.74% | 0.4% | 0.02% | <0.01% |
How has the ARS and Felco comparison changed over the last 12 months?
3 findings
- Felco was ahead of ARS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ARS’s share of searches among pruning saw brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Felco’s share of searches among pruning saw brands worldwide moved from 0.65% to 0.74%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for pruning saw brands worldwide in September 2026?
0 changes
Neither ARS nor Felco moved beyond provider rounding among pruning saw brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ARS’s and Felco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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