Brandwave

How popular isFelco?

In September 2026, people searched for Felco by name about 22,200 times worldwide, about the same as the previous year. These searches made up 2.1% of all global tree loppers brand searches, placing Felco fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about tree loppers brands, Felco appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Felco is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. StihlShare of searches 78.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FiskarsShare of searches 15.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BahcoShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. FelcoShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ARSShare of searches 0.02%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top tree loppers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Felco is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. ARS3rd
  4. Bahco4th
  5. Stihl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tree loppers brands

5 answers

  • Asked ChatGPT

    “Which tree loppers brand should I buy?”

    1. 1Fiskars
    2. 2Felco
    3. 3ARS

  • Asked ChatGPT

    “What are the best tree loppers brands?”

    1. 1Felco
    2. 2Fiskars
    3. 3ARS
    4. 4Bahco

  • Asked ChatGPT

    “What's the best tree loppers brand for garden pruning?”

    1. 1Fiskars
    2. 2Felco
    3. 3ARS

  • Searched Google, AI Overview

    “best tree loppers”

    1. 1Fiskars
    2. 2Felco

  • Searched Google, AI Overview

    “pruning loppers”

    1. 1Fiskars

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tree loppers brands compete with Felco?

Felco against tree loppers brands worldwide, by month

Share of searches by month for Stihl, Fiskars, Bahco, Felco. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlFiskarsBahcoFelcoARS
Oct 202578.1%15%4.7%2.1%0.02%
Nov 202575.7%17.2%4.6%2.5%0.02%
Dec 202577.3%15.5%4.6%2.5%0.02%
Jan 202678.4%15.2%3.9%2.6%0.02%
Feb 202678.9%14.6%3.9%2.6%0.02%
Mar 202677.9%14.8%4.7%2.6%0.02%
Apr 202678.8%16.3%3.2%1.7%0.01%
May 202678.2%16.9%3.2%1.7%0.01%
Jun 202681.7%13.7%2.7%1.8%0.01%
Jul 202678%17.1%3.1%1.7%0.02%
Aug 202677.2%17.6%3.1%2.1%0.02%
Sep 202678.2%15.9%3.8%2.1%0.02%

  1. 1.Stihl

    78.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Fiskars

    15.9%

    Held 2nd. 167K estimated branded searches, -10.9% vs prior month. Share -1.7 points.

  3. 3.Bahco

    3.8%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  4. 4.Felco

    2.1%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ARS

    0.02%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare popularity between Felco and its closest rivals

Every comparison with Felco

13 comparisons

How has branded search demand for Felco changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Felco worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Felco’s share of searches among tree loppers brands worldwide held steady at 2.1%.

How did search popularity change for tree loppers brands worldwide in September 2026?

3 changes

  1. In September 2026, Stihl gained share of searches among tree loppers brands worldwide, from 77.2% to 78.2%.

  2. In September 2026, Bahco gained share of searches among tree loppers brands worldwide, from 3.1% to 3.8%.

  3. In September 2026, Fiskars lost share of searches among tree loppers brands worldwide, from 17.6% to 15.9%.

How are Felco’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Felco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • felco

Do you work for Felco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Felco compete?

Felco is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands7th of 110.61%Show ranking
Pruning saw brands5th of 80.74%Show ranking
Tree loppers brands4th of 52.1%Shown above
Creator with pink hair and a pink jacket

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