Brandwave

Felco vs WORX:Which is more popular?

In September 2026, Felco had more branded searches than WORX among pruning saw brands worldwide. Felco had about 22,200 branded searches, while WORX had 480. Felco made up 0.74% of all pruning saw brand searches we track, and WORX accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about pruning saw brands, Felco appeared in three of the five answers and WORX in none.

Among pruning saw brands worldwide in September 2026

Who do people search for more?

Felco, about 46 searches for every 1 for WORX

Felco 22.2K searchesWORX 480 searches

Who does AI mention more?

Felco, mentioned in 3 of 5 answers, WORX in 0

Felco in 3 of 5WORX in 0 of 5

Who does AI recommend more?

Felco, the only one of the two named

Felco first in 3WORX never named

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Top pruning saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WORX did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silky1st
  2. ARS2nd
  3. Felco3rd
  4. Fiskars4th
  5. Stihl–
  6. Makita–
  7. DeWalt–
  8. WORX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruning saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Felco or WORX more popular in search?

This chart shows how often people search Google for Felco and WORX by name. Each line represents a brand's share of searches for all eight pruning saw brands we track, month by month, from English-language searches worldwide.

Felco and WORX among pruning saw brands worldwide, by month

Share of searches by month for Felco, WORX. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlMakitaDeWaltFiskarsFelcoSilkyWORXARS
Oct 202533.6%41.1%19.7%4.6%0.65%0.35%0.01%<0.01%
Nov 202532%39.2%22.5%5.1%0.74%0.41%0.01%<0.01%
Dec 202533.1%35.7%24.8%5%0.82%0.55%<0.01%<0.01%
Jan 202636.8%33.5%22.9%5.4%0.92%0.5%<0.01%<0.01%
Feb 202636.5%33.5%23.4%5.3%0.94%0.42%0.01%<0.01%
Mar 202639.3%34%19.7%5.6%0.97%0.35%0.01%<0.01%
Apr 202643%29.5%20.2%6.2%0.67%0.36%0.01%<0.01%
May 202641.8%30.2%20.4%6.6%0.67%0.37%0.02%<0.01%
Jun 202642.4%30.6%20.7%5.2%0.68%0.37%0.02%<0.01%
Jul 202642.4%29.8%20.1%6.6%0.66%0.44%0.01%<0.01%
Aug 202638.2%32.5%22%6.1%0.73%0.4%0.02%<0.01%
Sep 202637.7%33.3%22.3%5.5%0.74%0.4%0.02%<0.01%

How has the Felco and WORX comparison changed over the last 12 months?

3 findings
  • Felco was ahead of WORX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Felco’s share of searches among pruning saw brands worldwide moved from 0.65% to 0.74%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, WORX’s share of searches among pruning saw brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for pruning saw brands worldwide in September 2026?

0 changes

Neither Felco nor WORX moved beyond provider rounding among pruning saw brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Felco’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Felco

1 branded search term

  • felco

WORX

1 branded search term

  • worx pruning saw

How the Brand Demand Index is measured

Other head-to-heads among pruning saw brands

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