How popular isDeWalt in search?
In August 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 11 months. DeWalt holds 27.4% estimated Share of Search among saw blade brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which saw blade brands compete with DeWalt?
Share of Search by month for Makita, DeWalt, Diablo, Freud, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Diablo | Freud | Bosch | Irwin |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 22.4% | 15% | 15% | 6.9% | 0.22% |
| Nov 2025 | 39.1% | 26.4% | 14.4% | 14.4% | 5.5% | 0.17% |
| Dec 2025 | 32.9% | 27.1% | 22.1% | 12.1% | 5.6% | 0.18% |
| Jan 2026 | 30.8% | 25.2% | 20.6% | 16.8% | 6.4% | 0.2% |
| Feb 2026 | 32.1% | 26.3% | 21.5% | 14.4% | 5.5% | 0.21% |
| Mar 2026 | 36.4% | 24.5% | 16.4% | 16.4% | 6.2% | 0.2% |
| Apr 2026 | 30.8% | 25.2% | 20.6% | 16.8% | 6.4% | 0.2% |
| May 2026 | 29.4% | 24.1% | 24.1% | 16.1% | 6.1% | 0.19% |
| Jun 2026 | 33.1% | 27% | 18.1% | 14.8% | 6.8% | 0.18% |
| Jul 2026 | 31.3% | 25.6% | 20.9% | 14% | 7.9% | 0.2% |
| Aug 2026 | 33.5% | 27.4% | 18.3% | 12.2% | 8.4% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 823K | +22.3% | +2.2 points | |
| 2, held 2nd | 27.4% | 673K | +22.4% | +1.8 points | |
| 3, held 3rd | 18.3% | 450K | 0% | -2.6 points | |
| 4, held 4th | 12.2% | 301K | 0% | -1.8 points | |
| 5, held 5th | 8.4% | 206K | +21.2% | +0.5 points | |
| 6, held 6th | 0.18% | 4.4K | 0% | 0 points |
1.
Makita33.5%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
2.
DeWalt27.4%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.
3.Diablo
18.3%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -2.6 points.
4.Freud
12.2%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1.8 points.
5.
Bosch8.4%
Held 5th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
6.
Irwin0.18%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between DeWalt and its closest rivals
How has branded search demand for DeWalt changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among saw blade brands worldwide increased from 22.4% to 27.4%.
How did search popularity change for saw blade brands worldwide in August 2026?
6 changes
In August 2026, Makita gained estimated Share of Search among saw blade brands worldwide, from 31.3% to 33.5%.
In August 2026, DeWalt gained estimated Share of Search among saw blade brands worldwide, from 25.6% to 27.4%.
In August 2026, Diablo lost estimated Share of Search among saw blade brands worldwide, from 20.9% to 18.3%.
In August 2026, Freud lost estimated Share of Search among saw blade brands worldwide, from 14% to 12.2%.
Bosch’s estimated Share of Search among saw blade brands worldwide has gained ground for 3 months in a row, from 6.1% to 8.4% in August 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
Where does DeWalt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cordless drill brands | 3rd of 5 | 16.5% | Show ranking |
| Power tool brands | 3rd of 5 | 16.5% | Show ranking |
| Circular saw brands | 3rd of 5 | 18% | Show ranking |
| Tool storage brands | 3rd of 5 | 19.8% | Show ranking |
| Toolbox brands | 3rd of 5 | 19.8% | Show ranking |
| Hole saw brands | 2nd of 6 | 20.3% | Show ranking |
| Tool chest brands | 2nd of 6 | 26.6% | Show ranking |
| Saw blade brands | 2nd of 6 | 27.4% | Shown above |
| Sander brands | 2nd of 5 | 27.4% | Show ranking |
| Bench grinders | 2nd of 6 | 29.7% | Show ranking |
| Power planers | 2nd of 6 | 29.8% | Show ranking |
| Heat gun brands | 2nd of 6 | 31.6% | Show ranking |
| Air compressor brands | 2nd of 5 | 32.6% | Show ranking |
| Grinding disc brands | 2nd of 6 | 35.7% | Show ranking |
| Routers brands | 2nd of 5 | 36% | Show ranking |
| Table saws | 2nd of 6 | 38.4% | Show ranking |
| Mitre saws | 2nd of 6 | 39.2% | Show ranking |
| Pneumatic tools | 2nd of 6 | 44.3% | Show ranking |
How is DeWalt measured?
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dewalt
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Is DeWalt your brand?
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