DeWalt vs Proto:Which is searched more?
In September 2026, DeWalt had more branded searches than Proto among rolling tool box brands worldwide. DeWalt was estimated to have 673K branded searches compared to Proto’s 9.9K, and held a 23.1% Share of Search versus Proto’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DeWalt or Proto?
Compare the rolling tool box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Proto. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Craftsman | Kobalt | Husky | Proto | Kennedy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 20.5% | 7.5% | 2.8% | 0.55% | 0.3% | 0.06% |
| Nov 2025 | 64.9% | 23.8% | 7.1% | 3.2% | 0.64% | 0.29% | 0.06% |
| Dec 2025 | 63.9% | 23.5% | 8.6% | 3.1% | 0.63% | 0.28% | 0.04% |
| Jan 2026 | 62.6% | 23% | 10.3% | 3.1% | 0.62% | 0.34% | 0.05% |
| Feb 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.05% |
| Mar 2026 | 59.5% | 21.9% | 14.6% | 2.9% | 0.59% | 0.32% | 0.05% |
| Apr 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| May 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Jun 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.04% |
| Jul 2026 | 64.2% | 19.3% | 12.9% | 2.6% | 0.52% | 0.35% | 0.06% |
| Aug 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Sep 2026 | 62.7% | 23.1% | 10.3% | 3.1% | 0.41% | 0.34% | 0.05% |
How has the DeWalt and Proto comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Proto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among rolling tool box brands worldwide moved from 20.5% to 23.1%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Proto’s estimated Share of Search among rolling tool box brands worldwide moved from 0.3% to 0.34%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for rolling tool box brands worldwide in September 2026?
1 change
In September 2026, DeWalt gained estimated Share of Search among rolling tool box brands worldwide, from 22.5% to 23.1%.
Other head-to-heads among rolling tool box brands
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Proto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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