DeWalt vs Leatherman:Which is searched more?
In September 2026, DeWalt had more branded searches than Leatherman among tool pouch brands worldwide. DeWalt was estimated to have 673K branded searches compared to Leatherman’s 368K, and held a 22.9% Share of Search versus Leatherman’s 12.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DeWalt or Leatherman?
Compare the tool pouch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Leatherman. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Leatherman | ToughBuilt |
|---|---|---|---|---|
| Oct 2025 | 65.2% | 19.6% | 13.1% | 2.2% |
| Nov 2025 | 60.8% | 22.3% | 14.9% | 2% |
| Dec 2025 | 60.8% | 22.3% | 14.9% | 2% |
| Jan 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Feb 2026 | 63.6% | 23.4% | 10.5% | 2.6% |
| Mar 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Apr 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| May 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Jun 2026 | 62.4% | 23% | 12.6% | 2.1% |
| Jul 2026 | 65.2% | 19.6% | 13.1% | 2.2% |
| Aug 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Sep 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
How has the DeWalt and Leatherman comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Leatherman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool pouch brands worldwide moved from 19.6% to 22.9%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among tool pouch brands worldwide moved from 13.1% to 12.5%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for tool pouch brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Other head-to-heads among tool pouch brands
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Leatherman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeWalt
1 branded search term
- dewalt
Leatherman
1 branded search term
- leatherman
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.