Brandwave

DeWalt vs Hitachi:Which is searched more?

In September 2026, DeWalt had more branded searches than Hitachi among air nailer brands worldwide. DeWalt was estimated to have 673K branded searches compared to Hitachi’s 1K, and held a 14.9% Share of Search versus Hitachi’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among air nailer brands worldwide in September 2026Which is more popular in search, DeWalt or Hitachi?
DeWalt14.9%673K searches
vs
Hitachi0.02%1K searches

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Which is more popular in search, DeWalt or Hitachi?

Compare the air nailer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Hitachi among air nailer brands worldwide, by month

Share of Search by month for DeWalt, Hitachi. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaBoschDeWaltCraftsmanMaxMetaboHitachi
Oct 202541.7%26.1%14.7%12.5%4.6%0.34%0.12%0.02%
Nov 202540.4%25.8%13.8%14.9%4.4%0.4%0.18%0.02%
Dec 202541.5%21.9%15.2%15.3%5.6%0.34%0.15%0.02%
Jan 202639.5%21.2%17.7%14.5%6.5%0.39%0.14%0.02%
Feb 202640.3%21.2%15.1%14.8%8.1%0.33%0.15%0.02%
Mar 202637.5%23.7%15.2%13.8%9.2%0.37%0.17%0.03%
Apr 202639.6%21.3%15.9%14.6%8%0.48%0.18%0.02%
May 202639.6%21.5%15.7%14.6%8%0.48%0.18%0.02%
Jun 202639.7%21.6%15.6%14.6%8%0.39%0.18%0.02%
Jul 202642.5%18.9%16.7%12.8%8.6%0.42%0.15%0.02%
Aug 202639.3%21.3%16.4%14.5%7.9%0.39%0.17%0.02%
Sep 202640.6%22.3%15%14.9%6.7%0.4%0.18%0.02%

How has the DeWalt and Hitachi comparison changed over the last 12 months?

  • DeWalt was ahead of Hitachi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among air nailer brands worldwide moved from 12.5% to 14.9%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Hitachi’s estimated Share of Search among air nailer brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for air nailer brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

Other head-to-heads among air nailer brands

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Hitachi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Hitachi

1 branded search term

  • hitachi digger

How the Brand Demand Index is measured

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