Brandwave

DeWalt vs Husky:Which is more popular by branded search?

In August 2026, DeWalt had more branded searches than Husky among tool chest brands worldwide. DeWalt was estimated to have 673K branded searches compared to Husky’s 14.8K, and held a 26.6% Share of Search versus Husky’s 0.58%. These are worldwide searches for English-language branded terms.

Share of Search among tool chest brands worldwide in August 2026Which is more popular in search, DeWalt or Husky?
DeWalt26.6%673K searches
vs
Husky0.58%14.8K searches

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Which is more popular in search, DeWalt or Husky?

Compare the tool chest brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Husky among tool chest brands worldwide, by month

Share of Search by month for DeWalt, Husky. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltHuskyBetaKennedyStanley
Oct 202576%22.8%0.61%0.41%0.06%0.02%
Nov 202572.3%26.5%0.72%0.39%0.06%0.02%
Dec 202572.3%26.6%0.72%0.32%0.04%0.02%
Jan 202672.2%26.5%0.71%0.48%0.06%0.03%
Feb 202672.3%26.6%0.58%0.48%0.06%0.02%
Mar 202672.2%26.5%0.71%0.48%0.06%0.03%
Apr 202672.3%26.6%0.58%0.39%0.06%0.03%
May 202672.1%26.5%0.58%0.71%0.06%0.02%
Jun 202672.3%26.6%0.59%0.39%0.05%0.02%
Jul 202676%22.9%0.61%0.41%0.07%0.02%
Aug 202672.3%26.6%0.58%0.39%0.06%0.03%
Sep 2026——————

How has the DeWalt and Husky comparison changed over the last 12 months?

  • DeWalt was ahead of Husky in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among tool chest brands worldwide moved from 22.8% to 26.6%, and its estimated monthly branded searches held steady at 673K.
  • Across the 11 months ending August 2026, Husky’s estimated Share of Search among tool chest brands worldwide moved from 0.61% to 0.58%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for tool chest brands worldwide in August 2026?

  1. In August 2026, DeWalt gained estimated Share of Search among tool chest brands worldwide, from 22.9% to 26.6%.

  2. Estimated monthly branded searches for Husky worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Husky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Husky

1 branded search term

  • husky tools

How the Brand Demand Index is measured

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