Brandwave

How popular isHusky?

In September 2026, people searched for Husky by name about 12,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 0.31% of all global tool storage brand searches, placing Husky seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about tool storage brands, Husky appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Husky is the seventh most searched of 7 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 46.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. MakitaShare of searches 25.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 17.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Snap-onShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. HuskyShare of searches 0.31%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

Husky website (opens in a new tab)

Follow Husky and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top tool storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husky was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Husky is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Husky2nd
  3. DeWalt3rd
  4. Snap-on4th
  5. ToughBuilt5th
  6. Makita–
  7. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husky3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ToughBuilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tool storage brands compete with Husky?

Husky against tool storage brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Snap-on, Husky. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltSnap-onToughBuiltStanleyHusky
Oct 202547.4%29.7%14.2%6.4%1.6%0.41%0.38%
Nov 202545%28.7%16.5%7.4%1.5%0.46%0.45%
Dec 202547.9%25.3%17.6%6.4%1.6%0.66%0.47%
Jan 202646.8%25.1%17.2%7.7%1.9%0.76%0.46%
Feb 202647.2%24.8%17.4%7.8%1.9%0.55%0.38%
Mar 202644.9%28.4%16.5%7.4%1.8%0.53%0.44%
Apr 202647%25.2%17.3%7.7%1.9%0.54%0.38%
May 202646.7%25.3%17.2%7.7%1.9%0.85%0.38%
Jun 202647.7%25.9%17.5%6.4%1.6%0.56%0.39%
Jul 202651.7%23%15.5%7%1.7%0.66%0.42%
Aug 202646.8%25.4%17.2%7.7%1.9%0.6%0.38%
Sep 202646.7%25.7%17.2%7.7%1.9%0.55%0.31%

  1. 1.Milwaukee

    46.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Makita

    25.7%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  3. 3.DeWalt

    17.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Snap-on

    7.7%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ToughBuilt

    1.9%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Stanley

    0.55%

    Held 6th. 21.5K estimated branded searches, -8.5% vs prior month. Share -0.1 points.

  7. 7.Husky

    0.31%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Husky and its closest rivals

Every comparison with Husky

51 comparisons

How has branded search demand for Husky changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husky worldwide fell from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Husky’s share of searches among tool storage brands worldwide held steady, from 0.38% to 0.31%.

How did search popularity change for tool storage brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are Husky’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Husky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husky tools

Do you work for Husky? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husky compete?

Husky is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
LED work light brands6th of 60.28%Show ranking
Tool bag brands10th of 110.28%Show ranking
Toolbox brands9th of 90.29%Show ranking
Tool storage brands7th of 70.31%Shown above
Tool chest brands7th of 90.38%Show ranking
Rolling tool box brands5th of 70.41%Show ranking
PVC cutter brands6th of 60.42%Show ranking
Bar fridge brands7th of 90.62%Show ranking
Torque wrench brands6th of 80.85%Show ranking
Workbench light brands5th of 71.1%Show ranking
Magnetic socket rail brands6th of 82.4%Show ranking
Jack stands brands3rd of 52.7%Show ranking
Workbench brands5th of 112.7%Show ranking
Creator with pink hair and a pink jacket

Is Husky your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free