Brandwave

How popular isHusky?

In September 2026, people searched for Husky by name about 12,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 0.29% of all global toolbox brand searches, placing Husky ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about toolbox brands, Husky appeared in all answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Husky is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. MilwaukeeShare of searches 43.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MakitaShare of searches 23.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 15.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. CraftsmanShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. HuskyShare of searches 0.29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top toolbox brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husky appeared in all five answers. Husky is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. Husky3rd
  4. Craftsman4th
  5. U.S. General5th
  6. Snap-on6th
  7. ToughBuilt7th
  8. Makita–
  9. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Craftsman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • U.S. General3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ToughBuilt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toolbox brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which toolbox brands compete with Husky?

Husky against toolbox brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Craftsman, Snap-on, Husky. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltCraftsmanSnap-onToughBuiltStanleyU.S. GeneralHusky
Oct 202544.8%28.1%13.5%4.9%6%1.5%0.39%0.54%0.36%
Nov 202542.7%27.3%15.7%4.7%7%1.4%0.44%0.35%0.42%
Dec 202544.9%23.7%16.5%6%6%1.5%0.62%0.36%0.44%
Jan 202643.2%23.2%15.9%7.1%7.1%1.7%0.7%0.52%0.43%
Feb 202642.9%22.6%15.8%8.6%7.1%1.7%0.5%0.42%0.35%
Mar 202640.2%25.5%14.8%9.9%6.6%1.6%0.48%0.49%0.4%
Apr 202642.6%22.9%15.7%8.6%7%1.7%0.49%0.63%0.34%
May 202642.5%23.1%15.6%8.6%7%1.7%0.77%0.34%0.34%
Jun 202643.3%23.5%15.9%8.7%5.8%1.4%0.51%0.35%0.35%
Jul 202646.7%20.7%14%9.4%6.3%1.5%0.6%0.38%0.38%
Aug 202642.6%23.1%15.7%8.6%7%1.7%0.55%0.34%0.34%
Sep 202643.2%23.7%15.9%7.1%7.1%1.7%0.51%0.35%0.29%

  1. 1.Milwaukee

    43.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Makita

    23.7%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.6 points.

  3. 3.DeWalt

    15.9%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Craftsman

    7.1%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  5. 5.Snap-on

    7.1%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.ToughBuilt

    1.7%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Stanley

    0.51%

    Held 7th. 21.5K estimated branded searches, -8.5% vs prior month. Share 0 points.

  8. 8.U.S. General

    0.35%

    Moved from 9th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Husky

    0.29%

    Moved from 8th to 9th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Husky and its closest rivals

Every comparison with Husky

51 comparisons

How has branded search demand for Husky changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husky worldwide fell from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Husky’s share of searches among toolbox brands worldwide held steady, from 0.36% to 0.29%.

How did search popularity change for toolbox brands worldwide in September 2026?

6 changes

  1. In September 2026, Milwaukee gained share of searches among toolbox brands worldwide, from 42.6% to 43.2%.

  2. In September 2026, Makita gained share of searches among toolbox brands worldwide, from 23.1% to 23.7%.

  3. In September 2026, Craftsman lost share of searches among toolbox brands worldwide, from 8.6% to 7.1%.

  4. Snap-on’s share of searches among toolbox brands worldwide has gained ground for 3 months in a row, from 5.8% to 7.1% in September 2026.

  5. In September 2026, U.S. General rose from 9th to 8th among toolbox brands worldwide.

  6. In September 2026, Husky fell from 8th to 9th among toolbox brands worldwide.

How are Husky’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Husky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husky tools

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How the Brand Demand Index is measured

Where does Husky compete?

Husky is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
LED work light brands6th of 60.28%Show ranking
Tool bag brands10th of 110.28%Show ranking
Toolbox brands9th of 90.29%Shown above
Tool storage brands7th of 70.31%Show ranking
Tool chest brands7th of 90.38%Show ranking
Rolling tool box brands5th of 70.41%Show ranking
PVC cutter brands6th of 60.42%Show ranking
Bar fridge brands7th of 90.62%Show ranking
Torque wrench brands6th of 80.85%Show ranking
Workbench light brands5th of 71.1%Show ranking
Magnetic socket rail brands6th of 82.4%Show ranking
Jack stands brands3rd of 52.7%Show ranking
Workbench brands5th of 112.7%Show ranking
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Is Husky your brand?

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