Brandwave

How popular isHusky in search?

In September 2026, there were an estimated 12.1K branded searches for Husky worldwide which is down 33.1% over the last 12 months. Husky holds 0.67% estimated Share of Search among workbench light brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ryobi45.9%
  2. Stanley36.7%
  3. Craftsman16.8%
  4. Husky0.67%
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Which workbench light brands compete with Husky?

Husky against workbench light brands worldwide, by month

Share of Search by month for Ryobi, Stanley, Craftsman, Husky. The figures are in the table below the chart.

View monthly share of search table
MonthRyobiStanleyCraftsmanHusky
Oct 202549.4%33.9%15.6%1.1%
Nov 202554.9%30.9%13%1.2%
Dec 202547.6%34.5%16.7%1.2%
Jan 202648.7%31.3%18.8%1.1%
Feb 202645%28.4%25.6%1%
Mar 202650.7%24.7%23.6%0.95%
Apr 202654.8%25.8%18.6%0.75%
May 202654.4%26.8%18.1%0.73%
Jun 202652.7%29.3%17.3%0.7%
Jul 202646.6%34%18.7%0.75%
Aug 202641.1%41.4%16.8%0.68%
Sep 202645.9%36.7%16.8%0.67%
  1. 1.Ryobi

    45.9%

    Moved from 2nd to 1st. 825K estimated branded searches, -8.3% vs prior month. Share +4.8 points.

  2. 2.Stanley

    36.7%

    Moved from 1st to 2nd. 659K estimated branded searches, -27.3% vs prior month. Share -4.7 points.

  3. 3.Craftsman

    16.8%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Husky

    0.67%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Husky and its closest rivals

How has branded search demand for Husky changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Husky worldwide fell from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Husky’s estimated Share of Search among workbench light brands worldwide held steady, from 1.1% to 0.67%.

How did search popularity change for workbench light brands worldwide in September 2026?

  1. In September 2026, Ryobi overtook Stanley to become the leader among workbench light brands worldwide, with 45.9% estimated Share of Search.

  2. In September 2026, Stanley lost estimated Share of Search among workbench light brands worldwide, from 41.4% to 36.7%.

  3. Estimated monthly branded searches for Craftsman worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  4. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

Where does Husky compete?

Husky is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool bag brands8th of 80.27%Show ranking
LED work light brands5th of 50.33%Show ranking
Rolling tool box brands5th of 70.41%Show ranking
Tool chest brands5th of 60.47%Show ranking
Workbench light brands4th of 40.67%Shown above
Bar fridge brands4th of 40.76%Show ranking
Torque wrench brands4th of 41.2%Show ranking
Magnetic socket rail brands5th of 52.6%Show ranking
Jack stands brands3rd of 32.7%Show ranking
Work bench brands3rd of 33.8%Show ranking

How is Husky measured?

Brandwave collects information about searches that people make online using Husky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • husky tools

Do you work for Husky? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Husky your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.