Husky vs Milwaukee:Which is more popular by branded search?

Name: Husky vs Milwaukee: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Milwaukee had more branded searches than Husky among tool chest brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Husky’s 14.8K, and held a 72.3% Share of Search versus Husky’s 0.58%. These are worldwide searches for English-language branded terms.

Share of Search among tool chest brands worldwide in August 2026Which is more popular in search, Husky or Milwaukee?

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Which is more popular in search, Husky or Milwaukee?

Compare the tool chest brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husky and Milwaukee among tool chest brands worldwide, by month

Month	Milwaukee	DeWalt	Husky	Beta	Kennedy	Stanley
Oct 2025	76%	22.8%	0.61%	0.41%	0.06%	0.02%
Nov 2025	72.3%	26.5%	0.72%	0.39%	0.06%	0.02%
Dec 2025	72.3%	26.6%	0.72%	0.32%	0.04%	0.02%
Jan 2026	72.2%	26.5%	0.71%	0.48%	0.06%	0.03%
Feb 2026	72.3%	26.6%	0.58%	0.48%	0.06%	0.02%
Mar 2026	72.2%	26.5%	0.71%	0.48%	0.06%	0.03%
Apr 2026	72.3%	26.6%	0.58%	0.39%	0.06%	0.03%
May 2026	72.1%	26.5%	0.58%	0.71%	0.06%	0.02%
Jun 2026	72.3%	26.6%	0.59%	0.39%	0.05%	0.02%
Jul 2026	76%	22.9%	0.61%	0.41%	0.07%	0.02%
Aug 2026	72.3%	26.6%	0.58%	0.39%	0.06%	0.03%
Sep 2026	—	—	—	—	—	—

How has the Husky and Milwaukee comparison changed over the last 12 months?

3 findings

Milwaukee was ahead of Husky in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Husky’s estimated Share of Search among tool chest brands worldwide moved from 0.61% to 0.58%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tool chest brands worldwide moved from 76% to 72.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for tool chest brands worldwide in August 2026?

2 changes

In August 2026, Milwaukee lost estimated Share of Search among tool chest brands worldwide, from 76% to 72.3%.
Estimated monthly branded searches for Husky worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Husky’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.