Brandwave

Husky vs Makita:Which is searched more?

In September 2026, Makita had more branded searches than Husky among tool bag brands worldwide. Makita was estimated to have 1M branded searches compared to Husky’s 12.1K, and held a 25.6% Share of Search versus Husky’s 0.31%. These are worldwide searches for English-language branded terms.

Share of Search among tool bag brands worldwide in September 2026Which is more popular in search, Husky or Makita?
Husky0.31%12.1K searches
vs
Makita25.6%1M searches

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Which is more popular in search, Husky or Makita?

Compare the tool bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husky and Makita among tool bag brands worldwide, by month

Share of Search by month for Makita, Husky. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltCraftsmanKobaltCarharttHuskyBosch
Oct 202547.8%29.9%14.3%5.2%1.9%0.39%0.39%0.01%
Nov 202545.8%29.2%16.8%5%2.2%0.45%0.45%0.01%
Dec 202547.6%25.1%17.5%6.4%2.3%0.58%0.47%0.01%
Jan 202646.7%25.1%17.2%7.7%2.3%0.57%0.46%0.02%
Feb 202646.4%24.4%17.1%9.3%1.9%0.46%0.38%0.01%
Mar 202643.2%27.3%15.9%10.6%2.1%0.43%0.43%0.02%
Apr 202646%24.7%16.9%9.3%2.3%0.37%0.37%0.01%
May 202645.9%24.9%16.9%9.2%2.3%0.45%0.37%0.01%
Jun 202646.1%25%16.9%9.3%1.9%0.46%0.37%0.01%
Jul 202649.9%22.2%15%10%2%0.49%0.4%0.02%
Aug 202645.8%24.9%16.9%9.2%2.3%0.56%0.37%0.01%
Sep 202646.6%25.6%17.1%7.7%2.3%0.46%0.31%0.02%

How has the Husky and Makita comparison changed over the last 12 months?

  • Makita was ahead of Husky in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husky’s estimated Share of Search among tool bag brands worldwide moved from 0.39% to 0.31%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among tool bag brands worldwide moved from 29.9% to 25.6%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for tool bag brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among tool bag brands worldwide, from 24.9% to 25.6%.

  2. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

Other head-to-heads among tool bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Husky’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husky

1 branded search term

  • husky tools

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

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