Brandwave

How popular isDeWalt in search?

In August 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 11 months. DeWalt holds 44.3% estimated Share of Search among pneumatic tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita54.2%
  2. DeWalt44.3%
  3. Chicago Pneumatic0.8%
  4. Campbell Hausfeld0.36%
  5. Ingersoll Rand0.36%
  6. Atlas Copco0.01%
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Which pneumatic tools compete with DeWalt?

DeWalt against pneumatic tools worldwide, by month

Share of Search by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltChicago PneumaticCampbell HausfeldIngersoll RandAtlas Copco
Oct 202563.5%35%0.77%0.34%0.34%<0.01%
Nov 202558.9%39.8%0.71%0.26%0.32%<0.01%
Dec 202554.2%44.6%0.66%0.29%0.29%<0.01%
Jan 202654%44.2%0.97%0.35%0.43%<0.01%
Feb 202654.1%44.2%0.97%0.35%0.35%0.01%
Mar 202658.8%39.6%0.87%0.39%0.39%0.01%
Apr 202654%44.2%0.97%0.43%0.35%0.01%
May 202654.2%44.3%0.8%0.36%0.36%0.01%
Jun 202654.1%44.2%0.97%0.35%0.35%0.01%
Jul 202654%44.1%0.97%0.43%0.43%0.02%
Aug 202654.2%44.3%0.8%0.36%0.36%0.01%
Sep 2026——————

  1. 1.Makita

    54.2%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  2. 2.DeWalt

    44.3%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  3. 3.Chicago Pneumatic

    0.8%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Campbell Hausfeld

    0.36%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Ingersoll Rand

    0.36%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Atlas Copco

    0.01%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DeWalt and its closest rivals

How has branded search demand for DeWalt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among pneumatic tools worldwide increased from 35% to 44.3%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among pneumatic tools worldwide peaked at 44.6% in December 2025 and was lowest at 35% in October 2025.

How did search popularity change for pneumatic tools worldwide in August 2026?

  1. Estimated monthly branded searches for Atlas Copco worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  3. Estimated monthly branded searches for Chicago Pneumatic worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Campbell Hausfeld worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Ingersoll Rand worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does DeWalt compete?

DeWalt is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands3rd of 516.5%Show ranking
Power tool brands3rd of 516.5%Show ranking
Circular saw brands3rd of 518%Show ranking
Tool storage brands3rd of 519.8%Show ranking
Toolbox brands3rd of 519.8%Show ranking
Hole saw brands2nd of 620.3%Show ranking
Tool chest brands2nd of 626.6%Show ranking
Saw blade brands2nd of 627.4%Show ranking
Sander brands2nd of 527.4%Show ranking
Bench grinders2nd of 629.7%Show ranking
Power planers2nd of 629.8%Show ranking
Heat gun brands2nd of 631.6%Show ranking
Air compressor brands2nd of 532.6%Show ranking
Grinding disc brands2nd of 635.7%Show ranking
Routers brands2nd of 536%Show ranking
Table saws2nd of 638.4%Show ranking
Mitre saws2nd of 639.2%Show ranking
Pneumatic tools2nd of 644.3%Shown above

How is DeWalt measured?

Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dewalt

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How the Brand Demand Index is measured

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