ASUS vs DeWalt:Which is searched more?
In September 2026, ASUS had more branded searches than DeWalt among routers brands worldwide. ASUS had about 1.8 million branded searches, while DeWalt had 673,000. ASUS made up 35.5% of all routers brand searches we track, and DeWalt accounted for 13%. These are worldwide searches for English-language branded terms.
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Is ASUS or DeWalt more popular in search?
Compare the routers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ASUS, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASUS | TP-Link | Makita | DeWalt | eero | Bosch | Triton | Draper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 31.1% | 23.8% | 11.4% | 2.3% | 0.33% | 0.03% | <0.01% |
| Nov 2025 | 30.1% | 30.1% | 23.6% | 13.6% | 2.2% | 0.37% | 0.03% | <0.01% |
| Dec 2025 | 31.4% | 31.4% | 20.3% | 14.1% | 2.3% | 0.33% | 0.03% | <0.01% |
| Jan 2026 | 33.4% | 33.4% | 18% | 12.3% | 2.5% | 0.35% | 0.03% | <0.01% |
| Feb 2026 | 35.9% | 29.4% | 18.9% | 13.2% | 2.2% | 0.38% | 0.03% | <0.01% |
| Mar 2026 | 34.4% | 28.2% | 21.8% | 12.7% | 2.5% | 0.36% | 0.03% | <0.01% |
| Apr 2026 | 31.2% | 31.2% | 20.4% | 14% | 2.8% | 0.4% | 0.06% | <0.01% |
| May 2026 | 31.1% | 31.1% | 20.6% | 14% | 2.8% | 0.34% | 0.03% | <0.01% |
| Jun 2026 | 35.5% | 29.1% | 19.3% | 13.1% | 2.6% | 0.3% | 0.03% | <0.01% |
| Jul 2026 | 33% | 33% | 17.9% | 12.1% | 3.6% | 0.35% | 0.03% | <0.01% |
| Aug 2026 | 35.5% | 29.1% | 19.3% | 13.1% | 2.6% | 0.3% | 0.03% | <0.01% |
| Sep 2026 | 35.5% | 29.1% | 19.5% | 13% | 2.6% | 0.3% | 0.03% | <0.01% |
How has the ASUS and DeWalt comparison changed over the last 12 months?
3 findings
- ASUS was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among routers brands worldwide moved from 31.1% to 35.5%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, DeWalt’s share of searches among routers brands worldwide moved from 11.4% to 13%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for routers brands worldwide in September 2026?
0 changes
Neither ASUS nor DeWalt moved beyond provider rounding among routers brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASUS’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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