How popular isDeWalt in search?
In September 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 12 months. DeWalt holds 13.5% estimated Share of Search among staple gun brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which staple gun brands compete with DeWalt?
Share of Search by month for Milwaukee, Makita, Ryobi, DeWalt, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | Ryobi | DeWalt | Stanley | Crown |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 24.9% | 13.8% | 11.9% | 9.5% | 0.26% |
| Nov 2025 | 36.5% | 23.3% | 17% | 13.4% | 9.6% | 0.2% |
| Dec 2025 | 39% | 20.6% | 14.9% | 14.3% | 10.9% | 0.21% |
| Jan 2026 | 38.3% | 20.6% | 16.3% | 14.1% | 10.5% | 0.31% |
| Feb 2026 | 40.4% | 21.2% | 14.3% | 14.8% | 9% | 0.27% |
| Mar 2026 | 35.8% | 22.7% | 18.9% | 13.2% | 9.2% | 0.29% |
| Apr 2026 | 35.9% | 19.3% | 21.3% | 13.2% | 10% | 0.29% |
| May 2026 | 35.4% | 19.2% | 21.5% | 13% | 10.6% | 0.23% |
| Jun 2026 | 34.8% | 18.9% | 21.3% | 12.8% | 11.9% | 0.28% |
| Jul 2026 | 38.2% | 17% | 19.1% | 11.5% | 14% | 0.25% |
| Aug 2026 | 34.4% | 18.7% | 16.9% | 12.7% | 17.1% | 0.23% |
| Sep 2026 | 36.6% | 20.1% | 16.5% | 13.5% | 13.2% | 0.24% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.6% | 1.8M | 0% | +2.1 points | |
| 2, held 2nd | 20.1% | 1M | +1.1% | +1.4 points | |
| 3, moved from 4th to 3rd | 16.5% | 825K | -8.3% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 13.5% | 673K | 0% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 13.2% | 659K | -27.3% | -3.9 pointsmoved from 3rd to 5th | |
| 6, held 6th | 0.24% | 12.1K | 0% | 0 points |
36.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Makita20.1%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +1.4 points.
3.
Ryobi
16.5%
Moved from 4th to 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -0.4 points.
4.
DeWalt13.5%
Moved from 5th to 4th. 673K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
Stanley13.2%
Moved from 3rd to 5th. 659K estimated branded searches, -27.3% vs prior month. Share -3.9 points.
6.
Crown0.24%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between DeWalt and its closest rivals
Every comparison with DeWalt
99 comparisons
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How has branded search demand for DeWalt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among staple gun brands worldwide increased from 11.9% to 13.5%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among staple gun brands worldwide peaked at 14.8% in February 2026 and was lowest at 11.5% in July 2026.
How did search popularity change for staple gun brands worldwide in September 2026?
6 changes
In September 2026, DeWalt overtook Stanley to rank 4th among staple gun brands worldwide, with 13.5% estimated Share of Search.
In September 2026, Milwaukee gained estimated Share of Search among staple gun brands worldwide, from 34.4% to 36.6%.
In September 2026, Makita gained estimated Share of Search among staple gun brands worldwide, from 18.7% to 20.1%.
In September 2026, Stanley lost estimated Share of Search among staple gun brands worldwide, from 17.1% to 13.2%.
Ryobi’s estimated Share of Search among staple gun brands worldwide has lost ground for 3 months in a row, from 21.3% to 16.5% in September 2026.
Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Where does DeWalt compete?
How is DeWalt measured?
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dewalt
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