Brandwave

Makita vs Skil:Which is more popular?

In September 2026, Makita had more branded searches than Skil among circular saw brands worldwide. Makita had about 1 million branded searches, while Skil had 51,000. Makita made up 25.3% of all circular saw brand searches we track, and Skil accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about circular saw brands, both Makita and Skil appeared in all five answers. Makita was mentioned before Skil in four out of five answers.

Among circular saw brands worldwide in September 2026

Who do people search for more?

Makita, about 20 searches for every 1 for Skil

Makita 1M searchesSkil 51K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Makita in 5 of 5Skil in 5 of 5

Who does AI recommend more?

Makita, named ahead of Skil in 4 of 5 answers

Makita first in 4Skil first in 1

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Top circular saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Makita and Skil showed up in all five answers. Makita was listed before Skil in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Makita3rd
  4. Skil4th
  5. Bosch5th
  6. Festool6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about circular saw brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Makita or Skil more popular in search?

This chart shows how often people search Google for Makita and Skil by name. Each line represents a brand's share of searches for all six circular saw brands we track, month by month, from English-language searches worldwide.

Makita and Skil among circular saw brands worldwide, by month

Share of searches by month for Makita, Skil. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltFestoolBoschSkil
Oct 202546%28.9%13.8%6.2%4.3%0.83%
Nov 202544.8%28.6%16.4%6%3.4%0.79%
Dec 202547.7%25.2%17.5%5.2%3.6%0.79%
Jan 202646.5%25%17.1%6.3%4.3%0.81%
Feb 202647.2%24.8%17.4%6.3%3.6%0.7%
Mar 202643.9%27.8%16.2%7.2%4.1%0.75%
Apr 202646.5%25%17.1%6.3%4.3%0.81%
May 202646.4%25.2%17.1%6.2%4.3%0.82%
Jun 202646.4%25.2%17.1%6.2%4.3%0.82%
Jul 202650.8%22.6%15.3%5.6%4.7%1%
Aug 202646.4%25.2%17%5.1%5.2%1.1%
Sep 202646%25.3%16.9%6.2%4.3%1.3%

How has the Makita and Skil comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Skil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among circular saw brands worldwide moved from 28.9% to 25.3%, and its estimated monthly branded searches moved from 1.4M to 1M.
  • Across the 12 months ending September 2026, Skil’s share of searches among circular saw brands worldwide moved from 0.83% to 1.3%, and its estimated monthly branded searches moved from 40.3K to 51K.

How did search popularity change for circular saw brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Skil worldwide rose 26.6% over 12 measured months, from 40.3K to 51K in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Makita’s and Skil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

Skil

3 branded search terms

  • skil circular saw
  • skil saw
  • skil tools

How the Brand Demand Index is measured

Other head-to-heads among circular saw brands

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