Brandwave

How popular isSkil?

In September 2026, people searched for Skil by name about 51,000 times worldwide, a 26.6% increase from the previous year. These searches made up 1.3% of all global circular saw brand searches, placing Skil sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about circular saw brands, Skil appeared in all answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Skil is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MakitaShare of searches 25.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. FestoolShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SkilShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top circular saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skil appeared in all five answers. Skil is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Makita3rd
  4. Skil4th
  5. Bosch5th
  6. Festool6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about circular saw brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which circular saw brands compete with Skil?

Skil against circular saw brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Festool, Bosch, Skil. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltFestoolBoschSkil
Oct 202546%28.9%13.8%6.2%4.3%0.83%
Nov 202544.8%28.6%16.4%6%3.4%0.79%
Dec 202547.7%25.2%17.5%5.2%3.6%0.79%
Jan 202646.5%25%17.1%6.3%4.3%0.81%
Feb 202647.2%24.8%17.4%6.3%3.6%0.7%
Mar 202643.9%27.8%16.2%7.2%4.1%0.75%
Apr 202646.5%25%17.1%6.3%4.3%0.81%
May 202646.4%25.2%17.1%6.2%4.3%0.82%
Jun 202646.4%25.2%17.1%6.2%4.3%0.82%
Jul 202650.8%22.6%15.3%5.6%4.7%1%
Aug 202646.4%25.2%17%5.1%5.2%1.1%
Sep 202646%25.3%16.9%6.2%4.3%1.3%

  1. 1.Milwaukee

    46%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Makita

    25.3%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.1 points.

  3. 3.DeWalt

    16.9%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Festool

    6.2%

    Moved from 5th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  5. 5.Bosch

    4.3%

    Moved from 4th to 5th. 170K estimated branded searches, -17.4% vs prior month. Share -0.9 points.

  6. 6.Skil

    1.3%

    Held 6th. 51K estimated branded searches, +15.6% vs prior month. Share +0.2 points.

Compare popularity between Skil and its closest rivals

Every comparison with Skil

5 comparisons

How has branded search demand for Skil changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skil worldwide rose from 40.3K to 51K.
  • Across the 12 months ending September 2026, Skil’s share of searches among circular saw brands worldwide held steady, from 0.83% to 1.3%.

How did search popularity change for circular saw brands worldwide in September 2026?

5 changes

  1. In September 2026, Festool overtook Bosch to rank 4th among circular saw brands worldwide, with 6.2% of the searches.

  2. In September 2026, Bosch lost share of searches among circular saw brands worldwide, from 5.2% to 4.3%.

  3. Estimated monthly branded searches for Skil worldwide rose 26.6% over 12 measured months, from 40.3K to 51K in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  5. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are Skil’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Skil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skil circular saw
  • skil saw
  • skil tools

Do you work for Skil? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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