Brandwave

Bosch vs Skil:Which is more popular?

In September 2026, Bosch had more branded searches than Skil among circular saw brands worldwide. Bosch had about 170,000 branded searches, while Skil had 51,000. Bosch made up 4.3% of all circular saw brand searches we track, and Skil accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about circular saw brands, Skil appeared in all five answers and Bosch in one. Skil was mentioned before Bosch in four out of five answers.

Among circular saw brands worldwide in September 2026

Who do people search for more?

Bosch, about 3 searches for every 1 for Skil

Bosch 170K searchesSkil 51K searches

Who does AI mention more?

Skil, mentioned in every answer we collected

Skil in 5 of 5Bosch in 1 of 5

Who does AI recommend more?

Skil, named ahead of Bosch in 4 of 5 answers

Skil first in 4Bosch first in 1

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Top circular saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skil appeared in all five answers. Bosch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skil was listed before Bosch in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Makita3rd
  4. Skil4th
  5. Bosch5th
  6. Festool6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about circular saw brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bosch or Skil more popular in search?

This chart shows how often people search Google for Bosch and Skil by name. Each line represents a brand's share of searches for all six circular saw brands we track, month by month, from English-language searches worldwide.

Bosch and Skil among circular saw brands worldwide, by month

Share of searches by month for Bosch, Skil. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltFestoolBoschSkil
Oct 202546%28.9%13.8%6.2%4.3%0.83%
Nov 202544.8%28.6%16.4%6%3.4%0.79%
Dec 202547.7%25.2%17.5%5.2%3.6%0.79%
Jan 202646.5%25%17.1%6.3%4.3%0.81%
Feb 202647.2%24.8%17.4%6.3%3.6%0.7%
Mar 202643.9%27.8%16.2%7.2%4.1%0.75%
Apr 202646.5%25%17.1%6.3%4.3%0.81%
May 202646.4%25.2%17.1%6.2%4.3%0.82%
Jun 202646.4%25.2%17.1%6.2%4.3%0.82%
Jul 202650.8%22.6%15.3%5.6%4.7%1%
Aug 202646.4%25.2%17%5.1%5.2%1.1%
Sep 202646%25.3%16.9%6.2%4.3%1.3%

How has the Bosch and Skil comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Skil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among circular saw brands worldwide held steady at 4.3%, and its estimated monthly branded searches moved from 208K to 170K.
  • Across the 12 months ending September 2026, Skil’s share of searches among circular saw brands worldwide moved from 0.83% to 1.3%, and its estimated monthly branded searches moved from 40.3K to 51K.

How did search popularity change for circular saw brands worldwide in September 2026?

3 changes
  1. In September 2026, Festool overtook Bosch to rank 4th among circular saw brands worldwide, with 6.2% of the searches.

  2. In September 2026, Bosch lost share of searches among circular saw brands worldwide, from 5.2% to 4.3%.

  3. Estimated monthly branded searches for Skil worldwide rose 26.6% over 12 measured months, from 40.3K to 51K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bosch’s and Skil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch circular saw
  • bosch washing machine

Skil

3 branded search terms

  • skil circular saw
  • skil saw
  • skil tools

How the Brand Demand Index is measured

Other head-to-heads among circular saw brands

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