How popular isMakita in search?
In August 2026, there were an estimated 823K branded searches for Makita worldwide which is down 32.5% over the last 11 months. Makita holds 22% estimated Share of Search among circular saw brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Makita and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which circular saw brands compete with Makita?
Share of Search by month for Milwaukee, Makita, DeWalt, Bosch, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Bosch | Festool |
|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.3% | 14.5% | 4.5% | 6.5% |
| Nov 2025 | 47.1% | 25.7% | 17.3% | 3.6% | 6.3% |
| Dec 2025 | 50% | 22.3% | 18.4% | 3.8% | 5.5% |
| Jan 2026 | 48.9% | 22% | 18% | 4.6% | 6.6% |
| Feb 2026 | 49.3% | 22.2% | 18.1% | 3.8% | 6.6% |
| Mar 2026 | 46% | 25.2% | 16.9% | 4.3% | 7.6% |
| Apr 2026 | 48.9% | 22% | 18% | 4.6% | 6.6% |
| May 2026 | 48.9% | 22% | 18% | 4.6% | 6.6% |
| Jun 2026 | 48.9% | 22% | 18% | 4.5% | 6.6% |
| Jul 2026 | 53.4% | 19.7% | 16.1% | 5% | 5.9% |
| Aug 2026 | 49% | 22% | 18% | 5.5% | 5.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 1.8M | 0% | -4.4 points | |
| 2, held 2nd | 22% | 823K | +22.3% | +2.4 points | |
| 3, held 3rd | 18% | 673K | +22.4% | +2 points | |
| 4, moved from 5th to 4th | 5.5% | 206K | +21.2% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.4% | 201K | 0% | -0.5 pointsmoved from 4th to 5th |
49%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -4.4 points.
2.
Makita22%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.4 points.
3.
DeWalt18%
Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2 points.
4.
Bosch5.5%
Moved from 5th to 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.6 points.
5.Festool
5.4%
Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between Makita and its closest rivals
How has branded search demand for Makita changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Makita worldwide fell from 1.2M to 823K.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among circular saw brands worldwide decreased from 26.3% to 22%.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among circular saw brands worldwide peaked at 26.3% in October 2025 and was lowest at 19.7% in July 2026.
How did search popularity change for circular saw brands worldwide in August 2026?
5 changes
In August 2026, Bosch overtook Festool to rank 4th among circular saw brands worldwide, at 5.5%.
In August 2026, Makita gained estimated Share of Search among circular saw brands worldwide, from 19.7% to 22%.
In August 2026, DeWalt gained estimated Share of Search among circular saw brands worldwide, from 16.1% to 18%.
In August 2026, Milwaukee lost estimated Share of Search among circular saw brands worldwide, from 53.4% to 49%.
Estimated monthly branded searches for Festool worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.
Where does Makita compete?
How is Makita measured?
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- makita
Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Makita your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.