How popular isMakita?
In September 2026, people searched for Makita by name about 1 million times worldwide, a 27.7% decrease from the previous year. These searches made up 3.4% of all global pavement breaker brand searches, placing Makita fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about pavement breaker brands, Makita appeared in three of the five answers and was the second most recommended of the five.
Makita is the fourth most searched of 5 competitors and the second most recommended in AI answers.
Ingersoll RandShare of searches 77.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Chicago PneumaticShare of searches 12.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
HiltiShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MakitaShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BoschShare of searches <0.01%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top pavement breaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
- Makita2nd
- Hilti3rd
- Chicago Pneumatic4th
- Ingersoll Rand5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hilti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chicago Pneumatic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ingersoll Rand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pavement breaker brands
5 answers
Asked ChatGPT
“Which pavement breaker brand should I buy?”
Asked ChatGPT
“What are the best pavement breaker brands?”
Asked ChatGPT
“What's the best pavement breaker brand for heavy demolition?”
Searched Google, AI Overview
“concrete breaker tool”
Searched Google, AI Overview
“heavy duty breaker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pavement breaker brands compete with Makita?
Share of searches by month for Ingersoll Rand, Chicago Pneumatic, Hilti, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ingersoll Rand | Chicago Pneumatic | Hilti | Makita | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 77.9% | 12.7% | 5.9% | 3.4% | <0.01% |
| Nov 2025 | 78.1% | 12.8% | 5.9% | 3.2% | <0.01% |
| Dec 2025 | 78.3% | 12.8% | 5.8% | 3.1% | 0.01% |
| Jan 2026 | 78.1% | 12.8% | 5.9% | 3.2% | <0.01% |
| Feb 2026 | 78.7% | 12.9% | 5.2% | 3.2% | <0.01% |
| Mar 2026 | 77.6% | 12.7% | 5.8% | 3.9% | <0.01% |
| Apr 2026 | 77.8% | 12.7% | 5.8% | 3.6% | <0.01% |
| May 2026 | 79.3% | 10.6% | 6.8% | 3.2% | <0.01% |
| Jun 2026 | 77.5% | 12.7% | 6.7% | 3.2% | <0.01% |
| Jul 2026 | 80% | 10.7% | 6% | 3.3% | <0.01% |
| Aug 2026 | 79.1% | 10.6% | 6.8% | 3.5% | <0.01% |
| Sep 2026 | 77.3% | 12.6% | 6.7% | 3.4% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.3% | 90.5K | 0% | -1.8 points | |
| 2, held 2nd | 12.6% | 14.8K | +22.3% | +2.1 points | |
| 3, held 3rd | 6.7% | 7.8K | 0% | -0.2 points | |
| 4, held 4th | 3.4% | 4K | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 10 | 0% | 0 points |
77.3%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.8 points.
12.6%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.1 points.
3.
Hilti6.7%
Held 3rd. 7.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Makita3.4%
Held 4th. 4K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Bosch<0.01%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Makita and its closest rivals
Every comparison with Makita
138 comparisons
- Makita vs Milwaukee
- Makita vs Stihl
- ASUS vs Makita
- Makita vs TP-Link
- Lincoln vs Makita
- Husqvarna vs Makita
- Makita vs Ryobi
- DeWalt vs Makita
- Diablo vs Makita
- Karcher vs Makita
- Makita vs Rubi
- Freud vs Makita
- Craftsman vs Makita
- Makita vs Snap-on
- CMT vs Makita
- Einhell vs Makita
- Fanttik vs Makita
- Festool vs Makita
- Makita vs Wagner
- Black+Decker vs Makita
- Gardena vs Makita
- Knipex vs Makita
- Fiskars vs Makita
- Klein Tools vs Makita
- Atlas Copco vs Makita
- Lenox vs Makita
- Bosch Professional vs Makita
- eero vs Makita
- Makita vs Shop-Vac
- Greenworks vs Makita
- Ingersoll Rand vs Makita
- Kobalt vs Makita
- Makita vs Veto Pro Pac
- Honda Power Equipment vs Makita
- Makita vs ToughBuilt
- Makita vs Nilfisk
- Makita vs Wacker Neuson
- Makita vs Skil
- Makita vs Senco
- Altendorf vs Makita
- Makita vs Stanley
- Makita vs RIDGID
- Makita vs Sigma
- Grizzly vs Makita
- Makita vs Mirka
- Makita vs Rothenberger
- Makita vs Tajima
- Bostitch vs Makita
- Hilti vs Makita
- Makita vs Metabo HPT
- 3M Peltor vs Makita
- Makita vs Occidental Leather
- BOMAG vs Makita
- Felco vs Makita
- Lamello vs Makita
- Makita vs Stanley
- Makita vs Powermatic
- Felder vs Makita
- Carhartt vs Makita
- Kaeser vs Makita
- Kincrome vs Makita
- Klingspor vs Makita
- Makita vs Paslode
- Makita vs Steinel
- Leica Geosystems vs Makita
- AstroAI vs Makita
- Chicago Pneumatic vs Makita
- ECHO vs Makita
- Makita vs Porter-Cable
- Makita vs U.S. General
- CompAir vs Makita
- Gardner Denver vs Makita
- Makita vs WORX
- Greenlee vs Makita
- Huepar vs Makita
- Husky vs Makita
- Lie-Nielsen vs Makita
- Makita vs Silky
- Makita vs SawStop
- Makita vs Sun Joe
- Bobcat vs Makita
- Makita vs Norton Abrasives
- Akribis Leather vs Makita
- Evolution vs Makita
- Makita vs Metabo
- Makita vs Slime
- Bosch vs Makita
- FEIN vs Makita
- California Air Tools vs Makita
- Makita vs QEP
- Makita vs REGO-FIX
- Campbell Hausfeld vs Makita
- Diamondback vs Makita
- Jet vs Makita
- Makita vs VIAIR
- Makita vs Stanley
- Burgon & Ball vs Makita
- Makita vs Veritas
- CMT Orange Tools vs Makita
- Irwin vs Makita
- Makita vs WEN
- Makita vs PFERD
- Arrow vs Makita
- Gardner Bender vs Makita
- Jacobs vs Makita
- Makita vs Montolit
- Makita vs Surebonder
- iQ Power Tools vs Makita
- Makita vs Striebig
- Corona Tools vs Makita
- Euroboor vs Makita
- Makita vs WoodRiver
- BORA vs Makita
- Gorilla Glue vs Makita
- Hougen vs Makita
- Makita vs Newborn
- Makita vs Shop Fox
- Makita vs Triton
- Forrest vs Makita
- Gatorback vs Makita
- AdTech vs Makita
- Circular vs Makita
- Earthquake vs Makita
- BN Products-USA vs Makita
- Makita vs MAX
- Makita vs Rikon
- Makita vs SCM
- Makita vs Röhm
- Makita vs Saw Trax
- Exact vs Makita
- Makita vs Raimondi
- Albrecht vs Makita
- Hitachi vs Makita
- ARS vs Makita
- Domino vs Makita
- Makita vs Multiquip / Mikasa
- Draper vs Makita
- Crescent H.K. Porter vs Makita
How has branded search demand for Makita changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Makita worldwide fell from 1.4M to 1M.
- Across the 12 months ending September 2026, Makita’s share of searches among pavement breaker brands worldwide held steady at 3.4%.
How did search popularity change for pavement breaker brands worldwide in September 2026?
3 changes
In September 2026, Chicago Pneumatic gained share of searches among pavement breaker brands worldwide, from 10.6% to 12.6%.
In September 2026, Ingersoll Rand lost share of searches among pavement breaker brands worldwide, from 79.1% to 77.3%.
Estimated monthly branded searches for Hilti worldwide rose 14.7% over 12 measured months, from 6.8K to 7.8K in September 2026.
How are Makita’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- makita
- makita battery
- makita breaker
- makita demolition hammer
- makita drill
- makita orbital sander
- makita sander
- makita tool
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Where does Makita compete?
Is Makita your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.