Brandwave

How popular isMakita in search?

In September 2026, there were an estimated 1M branded searches for Makita worldwide which is down 28.5% over the last 12 months. Makita holds 46.6% estimated Share of Search among post hole digger brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl52.8%
  2. Makita46.6%
  3. ECHO0.69%
Makita website (opens in a new tab)

Follow Makita and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which post hole digger brands compete with Makita?

Makita against post hole digger brands worldwide, by month

Share of Search by month for Stihl, Makita. The figures are in the table below the chart.

View monthly share of search table
MonthStihlMakitaECHO
Oct 202544.7%54.7%0.58%
Nov 202544.6%54.7%0.69%
Dec 202547.9%51.7%0.43%
Jan 202652.1%47.5%0.39%
Feb 202651.9%47.7%0.4%
Mar 202653.4%46.1%0.48%
Apr 202658.9%40.5%0.61%
May 202657.8%41.7%0.51%
Jun 202657.8%41.7%0.51%
Jul 202658.4%41%0.61%
Aug 202653.7%45.7%0.56%
Sep 202652.8%46.6%0.69%

  1. 1.Stihl

    52.8%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share -1 points.

  2. 2.Makita

    46.6%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.8 points.

  3. 3.ECHO

    0.69%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between Makita and its closest rivals

Every comparison with Makita

How has branded search demand for Makita changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Makita worldwide fell from 1.4M to 1M.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among post hole digger brands worldwide decreased from 54.7% to 46.6%.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among post hole digger brands worldwide peaked at 54.7% in October 2025 and was lowest at 40.5% in April 2026.
  • Across the 12 months ending September 2026, Makita fell from 1st to 2nd among post hole digger brands worldwide.

How did search popularity change for post hole digger brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among post hole digger brands worldwide, from 45.7% to 46.6%.

  2. In September 2026, Stihl lost estimated Share of Search among post hole digger brands worldwide, from 53.7% to 52.8%.

Where does Makita compete?

Makita is ranked in 95 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stone saw brands4th of 617.4%Show ranking
Leaf blower brands3rd of 618.3%Show ranking
Cordless chainsaw brands3rd of 518.4%Show ranking
Cordless grease gun brands2nd of 518.8%Show ranking
Biscuit joiner brands2nd of 819.6%Show ranking
Staple gun brands2nd of 520.1%Show ranking
Orbital sander brands2nd of 721%Show ranking
Power tool brands2nd of 621.2%Show ranking
Cut off saw brands3rd of 721.5%Show ranking
Saw stand brands2nd of 821.6%Show ranking
Tool bag brands2nd of 822.2%Show ranking
Cordless drill brands2nd of 522.3%Show ranking
Hot glue gun brands2nd of 522.3%Show ranking
Cordless stapler brands2nd of 523.1%Show ranking
Narrow crown stapler brands2nd of 523.1%Show ranking
Garden machinery brands3rd of 623.2%Show ranking
Cable stapler brands2nd of 423.2%Show ranking
Skill saw brands2nd of 423.2%Show ranking
Pipe cutter brands2nd of 623.4%Show ranking
Plate compactor brands3rd of 623.5%Show ranking
Hedge trimmer brands3rd of 523.7%Show ranking
Cordless screwdriver brands2nd of 723.9%Show ranking
Leaf blowers3rd of 623.9%Show ranking
Chainsaw and outdoor power brands3rd of 624%Show ranking
Impact wrench brands2nd of 724.1%Show ranking
Chainsaw brands3rd of 524.7%Show ranking
Keyless chuck brands2nd of 424.8%Show ranking
Tool belt brands2nd of 524.9%Show ranking
Laser level brands2nd of 725%Show ranking
Air nailer brands2nd of 825.1%Show ranking
Circular saw brands2nd of 525.6%Show ranking
Chain mortiser brands2nd of 425.7%Show ranking
Cable cutter brands2nd of 525.9%Show ranking
Drywall sander brands2nd of 526.5%Show ranking
Panel saw brands2nd of 526.5%Show ranking
Dust extractor brands2nd of 726.5%Show ranking
Tire inflator brands2nd of 526.8%Show ranking
Caulking gun brands2nd of 627.1%Show ranking
Chasing machine brands2nd of 627.1%Show ranking
Breaker hammer brands2nd of 527.1%Show ranking
Chipping hammer brands2nd of 527.1%Show ranking
Cordless angle grinder brands2nd of 427.3%Show ranking
Grinder blades brands2nd of 427.3%Show ranking
SDS Max brands2nd of 427.3%Show ranking
Tool storage brands2nd of 527.9%Show ranking
Toolbox brands2nd of 527.9%Show ranking
Brushless drill brands2nd of 328.6%Show ranking
Combi drill brands2nd of 328.6%Show ranking
Cordless buffer brands2nd of 328.6%Show ranking
Cordless chop saw brands2nd of 328.6%Show ranking
Cordless planer brands2nd of 328.6%Show ranking
Cordless sander brands2nd of 328.6%Show ranking
Die grinder bits brands2nd of 328.6%Show ranking
Drill driver brands2nd of 328.6%Show ranking
Drop saw brands2nd of 328.6%Show ranking
Palm sander brands2nd of 328.6%Show ranking
Pop rivet gun brands2nd of 328.6%Show ranking
Portable band saw brands2nd of 328.6%Show ranking
Power drill brands2nd of 328.6%Show ranking
Right angle drill brands2nd of 328.6%Show ranking
SDS drill brands2nd of 328.6%Show ranking
Variable speed grinder brands2nd of 328.6%Show ranking
Garden tool brands2nd of 630.4%Show ranking
Garden shredders2nd of 630.8%Show ranking
Pruning saw brands2nd of 532.4%Show ranking
Roto hammer brands2nd of 433.1%Show ranking
Sander brands1st of 534.4%Show ranking
Saw blade brands1st of 634.7%Show ranking
Earth auger brands2nd of 534.8%Show ranking
Power planers1st of 637.5%Show ranking
Bench grinders1st of 637.5%Show ranking
Chuck key brands1st of 538.4%Show ranking
Hand sander brands1st of 638.4%Show ranking
Tile cutter brands1st of 438.7%Show ranking
Cordless roofing nailer brands1st of 439.5%Show ranking
Air compressor brands1st of 539.9%Show ranking
Hand planer brands1st of 542.3%Show ranking
Industrial vacuums1st of 644.7%Show ranking
Post hole digger brands2nd of 346.6%Shown above
Heat gun brands1st of 647.6%Show ranking
Tyre inflators1st of 647.8%Show ranking
Pneumatic tools1st of 651.3%Show ranking
Grinding disc brands1st of 652.9%Show ranking
Table saws1st of 653%Show ranking
Mitre saws1st of 653.9%Show ranking
Routers brands1st of 554.3%Show ranking
Demolition hammer brands1st of 354.4%Show ranking
Router collet brands1st of 354.4%Show ranking
Wall chaser machine brands1st of 354.4%Show ranking
Mag drill brands1st of 558.4%Show ranking
Saw horse brands1st of 476.1%Show ranking
Drywall gun brands1st of 378.6%Show ranking
Jackhammer bits brands1st of 383.7%Show ranking
Mortise machine brands1st of 396.3%Show ranking
Rebar cutter bender brands1st of 399.1%Show ranking

How is Makita measured?

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Makita your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free