Brandwave

Chainsaw and outdoor power brands:Which are searched most?

In September 2026, Stihl was the most searched among chainsaw and outdoor power brands worldwide, with an estimated 1.1M branded searches and 27.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl27.2%
  2. Husqvarna26.5%
  3. Makita24%
  4. Ryobi19.7%
  5. Greenworks2.2%
  6. ECHO0.35%

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Share of SearchLeaderboard

Compare the chainsaw, trimmer and outdoor power equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chainsaw and outdoor power brands worldwide, by month

Share of Search by month for Stihl, Husqvarna, Makita, Ryobi, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaMakitaRyobiGreenworksECHO
Oct 202524.3%27.7%29.7%16.5%1.6%0.31%
Nov 202524.3%22.1%29.9%21.7%1.5%0.38%
Dec 202526.8%21.2%29%21%1.8%0.24%
Jan 202627.2%26.4%24.7%19.6%1.9%0.2%
Feb 202627.7%27.8%25.5%17.1%1.6%0.21%
Mar 202627.1%27.9%23.4%19.5%1.8%0.24%
Apr 202626.7%32.5%18.3%20.2%2.1%0.28%
May 202625.5%32.9%18.4%20.5%2.5%0.22%
Jun 202627.2%28.1%19.6%22.1%2.7%0.24%
Jul 202627.9%27.6%19.6%22.1%2.7%0.29%
Aug 202627.1%26.2%23%20.9%2.6%0.28%
Sep 202627.2%26.5%24%19.7%2.2%0.35%

This month’s ranking, September 2026

  1. 1.Stihl

    27.2%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share +0.2 points.

  2. 2.Husqvarna

    26.5%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share +0.3 points.

  3. 3.Makita

    24%

    Held 3rd. 1M estimated branded searches, +1.1% vs prior month. Share +1 points.

  4. 4.Ryobi

    19.7%

    Held 4th. 825K estimated branded searches, -8.3% vs prior month. Share -1.1 points.

  5. 5.Greenworks

    2.2%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  6. 6.ECHO

    0.35%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among chainsaw and outdoor power brands worldwide?

In September 2026, Stihl was the most searched among chainsaw and outdoor power brands worldwide, with an estimated 1.1M branded searches and 27.2% estimated Share of Search within this set. Husqvarna is in 2nd place, 0.8 percentage points behind at 26.5% Share of Search.

Global chainsaw and outdoor power brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stihl24.3% → 27.2%27.9%Jul 202624.3%Oct 20253rd → 1st
Husqvarna27.7% → 26.5%32.9%May 202621.2%Dec 20252nd
Makita29.7% → 24%29.9%Nov 202518.3%Apr 20261st → 3rd
Ryobi16.5% → 19.7%22.1%Jun 202616.5%Oct 20254th
Greenworks1.6% → 2.2%2.7%Jun 20261.5%Nov 20255th
ECHO0.31% → 0.35%0.38%Nov 20250.2%Jan 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among chainsaw and outdoor power brands worldwide increased from 24.3% to 27.2%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands worldwide decreased from 27.7% to 26.5%.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among chainsaw and outdoor power brands worldwide decreased from 29.7% to 24%.
  • Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands worldwide increased from 16.5% to 19.7%.
  • Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among chainsaw and outdoor power brands worldwide increased from 1.6% to 2.2%.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 27.9% in July 2026 and was lowest at 24.3% in October 2025.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 32.9% in May 2026 and was lowest at 21.2% in December 2025.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 29.9% in November 2025 and was lowest at 18.3% in April 2026.
  • Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 22.1% in June 2026 and was lowest at 16.5% in October 2025.
  • Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 2.7% in June 2026 and was lowest at 1.5% in November 2025.
  • Across the 12 months ending September 2026, Stihl rose from 3rd to 1st among chainsaw and outdoor power brands worldwide.
  • Across the 12 months ending September 2026, Makita fell from 1st to 3rd among chainsaw and outdoor power brands worldwide.
  • Across the 12 months ending September 2026, ECHO held steady: its estimated Share of Search among chainsaw and outdoor power brands worldwide moved less than 0.5 percentage points.

How did search popularity change for chainsaw and outdoor power brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 23% to 24%.

  2. In September 2026, Ryobi lost estimated Share of Search among chainsaw and outdoor power brands worldwide, from 20.9% to 19.7%.

  3. Greenworks’ estimated Share of Search among chainsaw and outdoor power brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.

  4. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

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