Brandwave

How popular isHusqvarna in search?

In September 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 15.4% over the last 12 months. Husqvarna holds 25.4% estimated Share of Search among chainsaw and outdoor power brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl27%
  2. Husqvarna25.4%
  3. Makita24%
  4. Ryobi20.9%
  5. Greenworks2.3%
  6. ECHO0.38%
Husqvarna website (opens in a new tab)

Follow Husqvarna and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which chainsaw and outdoor power brands compete with Husqvarna?

Husqvarna against chainsaw and outdoor power brands worldwide, by month

Share of Search by month for Stihl, Husqvarna, Makita, Ryobi, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaMakitaRyobiGreenworksECHO
Oct 202524.3%27%29.4%17.3%1.6%0.33%
Nov 202524.6%21.7%29.1%22.6%1.6%0.39%
Dec 202527.2%20.8%28.1%21.7%1.9%0.25%
Jan 202627.5%26%24%20.3%1.9%0.21%
Feb 202628%27.4%25%17.7%1.7%0.22%
Mar 202627%26.3%23.7%20.8%2%0.26%
Apr 202626.3%30.5%18.7%22%2.2%0.3%
May 202625.2%30.4%18.9%22.5%2.7%0.25%
Jun 202626.6%26.2%20%24%2.9%0.26%
Jul 202626.7%26.2%20%24%2.9%0.32%
Aug 202626.4%24.9%23.3%22.4%2.7%0.3%
Sep 202627%25.4%24%20.9%2.3%0.38%

  1. 1.Stihl

    27%

    Held 1st. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.7 points.

  2. 2.Husqvarna

    25.4%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Makita

    24%

    Held 3rd. 944K estimated branded searches, +1.2% vs prior month. Share +0.7 points.

  4. 4.Ryobi

    20.9%

    Held 4th. 825K estimated branded searches, -8.3% vs prior month. Share -1.5 points.

  5. 5.Greenworks

    2.3%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  6. 6.ECHO

    0.38%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands worldwide decreased from 27% to 25.4%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 30.5% in April 2026 and was lowest at 20.8% in December 2025.

How did search popularity change for chainsaw and outdoor power brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 23.3% to 24%.

  2. In September 2026, Stihl gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 26.4% to 27%.

  3. In September 2026, Ryobi lost estimated Share of Search among chainsaw and outdoor power brands worldwide, from 22.4% to 20.9%.

  4. Greenworks’ estimated Share of Search among chainsaw and outdoor power brands worldwide has lost ground for 3 months in a row, from 2.9% to 2.3% in September 2026.

  5. Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stone saw brands4th of 617.7%Show ranking
Grass trimmer brands3rd of 819.8%Show ranking
Cut off saw brands3rd of 721.9%Show ranking
Push mower brands2nd of 624.1%Show ranking
Chainsaw bars3rd of 624.7%Show ranking
Chainsaw chain brands3rd of 625.1%Show ranking
Chainsaw and outdoor power brands2nd of 625.4%Shown above
Plate compactor brands2nd of 625.8%Show ranking
Hedge trimmer brands2nd of 526.1%Show ranking
Garden machinery brands2nd of 626.4%Show ranking
Chainsaw brands2nd of 526.7%Show ranking
Leaf blowers2nd of 627.1%Show ranking
Chainsaw safety gear brands3rd of 628.1%Show ranking
Lawn mower blade brands2nd of 628.2%Show ranking
Riding lawn mower brands1st of 728.4%Show ranking
Backpack sprayer brands2nd of 630.3%Show ranking
Lawn mower brands2nd of 632.2%Show ranking
Garden tool brands1st of 634.3%Show ranking
Earth auger brands2nd of 535.9%Show ranking
Lawn tractor brands1st of 443%Show ranking
Lawn edger brands1st of 643.5%Show ranking
Robotic lawn mower brands1st of 644.1%Show ranking
Walk behind mower brands1st of 544.4%Show ranking
Power broom brands2nd of 445.4%Show ranking
Edger brands2nd of 547.3%Show ranking
Backpack blower brands2nd of 348.1%Show ranking
Brush blade brands2nd of 348.1%Show ranking
Asphalt cutter brands2nd of 448.1%Show ranking
Snow blower brands1st of 648.6%Show ranking
Robot mowers1st of 653.1%Show ranking
Face shield brands1st of 653.5%Show ranking
Robot lawn mower brands1st of 575.6%Show ranking
Rear tine tiller brands1st of 375.3%Show ranking
Embroidery machine brands1st of 579.7%Show ranking
Hover mower brands1st of 382%Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Husqvarna your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free