How popular isHusqvarna in search?
In September 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 15.4% over the last 12 months. Husqvarna holds 44.1% estimated Share of Search among robotic lawn mower brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Husqvarna44.1%
Stihl38.1%
Gardena8.9%Toro5.4%
Stiga2.7%
Worx Landroid0.8%
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Which robotic lawn mower brands compete with Husqvarna?
Share of Search by month for Husqvarna, Stihl, Gardena, Toro, Stiga. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Stihl | Gardena | Toro | Stiga | Worx Landroid |
|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 36.8% | 6.8% | 3.4% | 2.5% | 0.61% |
| Nov 2025 | 44.9% | 41.9% | 7.4% | 2.7% | 2.7% | 0.44% |
| Dec 2025 | 42.7% | 45.2% | 7% | 2.3% | 2.6% | 0.28% |
| Jan 2026 | 47% | 40.3% | 6.3% | 2.6% | 3.5% | 0.25% |
| Feb 2026 | 46.4% | 39.8% | 7.7% | 2.9% | 2.8% | 0.38% |
| Mar 2026 | 42.5% | 36.6% | 10.5% | 5.9% | 3.2% | 1.4% |
| Apr 2026 | 45% | 31.5% | 11% | 7.6% | 2.7% | 2.2% |
| May 2026 | 43.8% | 30.4% | 13.1% | 7.4% | 3.2% | 2.2% |
| Jun 2026 | 41.3% | 35.3% | 12.5% | 6.2% | 3.1% | 1.7% |
| Jul 2026 | 41.3% | 35.4% | 12.4% | 7.2% | 2.5% | 1.1% |
| Aug 2026 | 42.6% | 36.4% | 10.5% | 7.5% | 2.1% | 0.95% |
| Sep 2026 | 44.1% | 38.1% | 8.9% | 5.4% | 2.7% | 0.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 1M | 0% | +1.6 points | |
| 2, held 2nd | 38.1% | 864K | +0.86% | +1.7 points | |
| 3, held 3rd | 8.9% | 201K | -18.3% | -1.6 points | |
| 4, held 4th | 5.4% | 122K | -30.1% | -2.1 points | |
| 5, held 5th | 2.7% | 60.5K | +22.2% | +0.6 points | |
| 6, held 6th | 0.8% | 18.1K | -18.5% | -0.1 points |
44.1%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
38.1%
Held 2nd. 864K estimated branded searches, +0.86% vs prior month. Share +1.7 points.
3.
Gardena8.9%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.6 points.
4.
5.4%
Held 4th. 122K estimated branded searches, -30.1% vs prior month. Share -2.1 points.
5.
Stiga2.7%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
0.8%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between Husqvarna and its closest rivals
Every comparison with Husqvarna
50 comparisons
- B&G vs Husqvarna
- Husqvarna vs Milwaukee
- Husqvarna vs Oregon
- Husqvarna vs Stihl
- Husqvarna vs Makita
- Husqvarna vs John Deere
- Husqvarna vs Ryobi
- Bosch vs Husqvarna
- DeWalt vs Husqvarna
- Husqvarna vs Segway
- Brother vs Husqvarna
- Honeywell vs Husqvarna
- Cannon vs Husqvarna
- Archer vs Husqvarna
- Husqvarna vs Kubota
- Carlton vs Husqvarna
- Craftsman vs Husqvarna
- Honda Power Equipment vs Husqvarna
- Black and Decker vs Husqvarna
- Gardena vs Husqvarna
- Hobart vs Husqvarna
- Fiskars vs Husqvarna
- Husqvarna vs Rotary
- Husqvarna vs Kask
- Husqvarna vs Mammotion
- Husqvarna vs WORX
- Husqvarna vs Toro
- Elysee vs Husqvarna
- Husqvarna vs Janome
- Husqvarna vs Segway Navimow
- Bernina vs Husqvarna
- Greenworks vs Husqvarna
- Husqvarna vs Stens
- Husqvarna vs Mikasa
- Husqvarna vs MTD
- Husqvarna vs Stiga
- Bolle vs Husqvarna
- Husqvarna vs Miller
- Husqvarna vs Troy-Bilt
- Hilti vs Husqvarna
- Husqvarna vs Pfanner
- Husqvarna vs Worx Landroid
- ECHO vs Husqvarna
- Husqvarna vs Melco
- Husqvarna vs Sunseeker
- Bobcat vs Husqvarna
- Husqvarna vs Sun Joe
- Evolution vs Husqvarna
- Husqvarna vs Masport
- Husqvarna vs Robomow
How has branded search demand for Husqvarna changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among robotic lawn mower brands worldwide decreased from 50% to 44.1%.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 50% in October 2025 and was lowest at 41.3% in July 2026.
How did search popularity change for robotic lawn mower brands worldwide in September 2026?
6 changes
In September 2026, Stihl gained estimated Share of Search among robotic lawn mower brands worldwide, from 36.4% to 38.1%.
In September 2026, Husqvarna gained estimated Share of Search among robotic lawn mower brands worldwide, from 42.6% to 44.1%.
In September 2026, Stiga gained estimated Share of Search among robotic lawn mower brands worldwide, from 2.1% to 2.7%.
In September 2026, Toro lost estimated Share of Search among robotic lawn mower brands worldwide, from 7.5% to 5.4%.
In September 2026, Gardena lost estimated Share of Search among robotic lawn mower brands worldwide, from 10.5% to 8.9%.
Worx Landroid’s estimated Share of Search among robotic lawn mower brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.8% in September 2026.
Where does Husqvarna compete?
How is Husqvarna measured?
Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- automower
- husqvarna
- husqvarna automower
- husqvarna lawn mower
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