Brandwave

How popular isStiga in search?

In September 2026, there were an estimated 60.5K branded searches for Stiga worldwide which held steady over the last 12 months. Stiga holds 2.7% estimated Share of Search among robotic lawn mower brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna44.1%
  2. Stihl38.1%
  3. Gardena8.9%
  4. Toro5.4%
  5. Stiga2.7%
  6. Worx Landroid0.8%
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Which robotic lawn mower brands compete with Stiga?

Stiga against robotic lawn mower brands worldwide, by month

Share of Search by month for Husqvarna, Stihl, Gardena, Toro, Stiga. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaStihlGardenaToroStigaWorx Landroid
Oct 202550%36.8%6.8%3.4%2.5%0.61%
Nov 202544.9%41.9%7.4%2.7%2.7%0.44%
Dec 202542.7%45.2%7%2.3%2.6%0.28%
Jan 202647%40.3%6.3%2.6%3.5%0.25%
Feb 202646.4%39.8%7.7%2.9%2.8%0.38%
Mar 202642.5%36.6%10.5%5.9%3.2%1.4%
Apr 202645%31.5%11%7.6%2.7%2.2%
May 202643.8%30.4%13.1%7.4%3.2%2.2%
Jun 202641.3%35.3%12.5%6.2%3.1%1.7%
Jul 202641.3%35.4%12.4%7.2%2.5%1.1%
Aug 202642.6%36.4%10.5%7.5%2.1%0.95%
Sep 202644.1%38.1%8.9%5.4%2.7%0.8%

  1. 1.Husqvarna

    44.1%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Stihl

    38.1%

    Held 2nd. 864K estimated branded searches, +0.86% vs prior month. Share +1.7 points.

  3. 3.Gardena

    8.9%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  4. 4.Toro

    5.4%

    Held 4th. 122K estimated branded searches, -30.1% vs prior month. Share -2.1 points.

  5. 5.Stiga

    2.7%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  6. 6.Worx Landroid

    0.8%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Stiga and its closest rivals

Every comparison with Stiga

How has branded search demand for Stiga changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stiga worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Stiga’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 3.5% in January 2026 and was lowest at 2.1% in August 2026.

How did search popularity change for robotic lawn mower brands worldwide in September 2026?

  1. In September 2026, Stihl gained estimated Share of Search among robotic lawn mower brands worldwide, from 36.4% to 38.1%.

  2. In September 2026, Husqvarna gained estimated Share of Search among robotic lawn mower brands worldwide, from 42.6% to 44.1%.

  3. In September 2026, Stiga gained estimated Share of Search among robotic lawn mower brands worldwide, from 2.1% to 2.7%.

  4. In September 2026, Toro lost estimated Share of Search among robotic lawn mower brands worldwide, from 7.5% to 5.4%.

  5. In September 2026, Gardena lost estimated Share of Search among robotic lawn mower brands worldwide, from 10.5% to 8.9%.

  6. Worx Landroid’s estimated Share of Search among robotic lawn mower brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.8% in September 2026.

Where does Stiga compete?

Stiga is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Robotic lawn mower brands5th of 62.7%Shown above
Table tennis brands2nd of 69.4%Show ranking
Table tennis balls2nd of 69.6%Show ranking
Table tennis bats2nd of 69.6%Show ranking

How is Stiga measured?

Brandwave collects information about searches that people make online using Stiga’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stiga

Do you work for Stiga? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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