Brandwave

Husqvarna vs Stiga:Which is searched more?

In September 2026, Husqvarna had more branded searches than Stiga among robotic lawn mower brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Stiga’s 60.5K, and held a 41.8% Share of Search versus Stiga’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among robotic lawn mower brands worldwide in September 2026Which is more popular in search, Husqvarna or Stiga?
Husqvarna41.8%1.1M searches
vs
Stiga2.3%60.5K searches

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Which is more popular in search, Husqvarna or Stiga?

Compare the robotic lawn mower brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husqvarna and Stiga among robotic lawn mower brands worldwide, by month

Share of Search by month for Husqvarna, Stiga. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaGardenaToroStigaWorx Landroid
Oct 202541.3%47.1%5.9%3%2.2%0.53%
Nov 202546.2%42%6.5%2.4%2.4%0.39%
Dec 202549.9%39.4%6.2%2%2.3%0.25%
Jan 202645%43.7%5.6%2.3%3.1%0.23%
Feb 202643.8%43.9%6.9%2.6%2.5%0.34%
Mar 202640.4%41.5%9.1%5.1%2.7%1.2%
Apr 202636.1%44%9.3%6.4%2.3%1.9%
May 202634.1%44%11.1%6.3%2.7%1.8%
Jun 202639.5%40.8%10.5%5.2%2.6%1.4%
Jul 202640.4%40%10.5%6.1%2.1%0.95%
Aug 202641.8%40.5%8.8%6.3%1.8%0.8%
Sep 202643%41.8%7.6%4.6%2.3%0.68%

How has the Husqvarna and Stiga comparison changed over the last 12 months?

  • Husqvarna was ahead of Stiga in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among robotic lawn mower brands worldwide moved from 47.1% to 41.8%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Stiga’s estimated Share of Search among robotic lawn mower brands worldwide moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for robotic lawn mower brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among robotic lawn mower brands worldwide, from 40.5% to 41.8%.

  2. In September 2026, Stiga gained estimated Share of Search among robotic lawn mower brands worldwide, from 1.8% to 2.3%.

Other head-to-heads among robotic lawn mower brands

How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Stiga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

Stiga

1 branded search term

  • stiga

How the Brand Demand Index is measured

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