Brandwave

Robotic lawn mower brands:Which are searched most?

In September 2026, Stihl was the most searched among robotic lawn mower brands worldwide, with an estimated 1.1M branded searches and 35.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl35.6%
  2. Husqvarna34.6%
  3. Toro17.2%
  4. Gardena6.3%
  5. WORX3.8%
  6. Stiga1.9%
  7. Worx Landroid0.57%

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Share of SearchLeaderboard

Compare the robotic lawn mower brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among robotic lawn mower brands worldwide, by month

Share of Search by month for Stihl, Husqvarna, Toro, Gardena, WORX. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaToroGardenaWORXStigaWorx Landroid
Oct 202533%37.7%19.4%4.7%3.1%1.7%0.43%
Nov 202537.3%33.9%17.6%5.3%3.6%1.9%0.32%
Dec 202539.5%31.2%19.8%4.9%2.7%1.8%0.19%
Jan 202636.4%35.4%18.5%4.5%2.5%2.5%0.18%
Feb 202635.4%35.5%18.6%5.6%2.7%2%0.27%
Mar 202633.4%34.4%16.8%7.5%4.8%2.3%1%
Apr 202630.7%37.5%14.5%7.9%5.9%1.9%1.6%
May 202629.1%37.5%14.2%9.5%5.8%2.3%1.6%
Jun 202633.8%34.9%13.5%9%5.3%2.2%1.2%
Jul 202634.1%33.7%16.2%8.9%4.5%1.8%0.8%
Aug 202635.3%34.2%16.6%7.4%4.3%1.5%0.67%
Sep 202635.6%34.6%17.2%6.3%3.8%1.9%0.57%

This month’s ranking, September 2026

  1. 1.Stihl

    35.6%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share +0.3 points.

  2. 2.Husqvarna

    34.6%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share +0.5 points.

  3. 3.Toro

    17.2%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Gardena

    6.3%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  5. 5.WORX

    3.8%

    Held 5th. 121K estimated branded searches, -15.2% vs prior month. Share -0.5 points.

  6. 6.Stiga

    1.9%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  7. 7.Worx Landroid

    0.57%

    Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among robotic lawn mower brands worldwide?

In September 2026, Stihl was the most searched among robotic lawn mower brands worldwide, with an estimated 1.1M branded searches and 35.6% estimated Share of Search within this set. Husqvarna is in 2nd place, 1 percentage point behind at 34.6% Share of Search.

Global robotic lawn mower brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stihl33% → 35.6%39.5%Dec 202529.1%May 20262nd → 1st
Husqvarna37.7% → 34.6%37.7%Oct 202531.2%Dec 20251st → 2nd
Toro19.4% → 17.2%19.8%Dec 202513.5%Jun 20263rd
Gardena4.7% → 6.3%9.5%May 20264.5%Jan 20264th
WORX3.1% → 3.8%5.9%Apr 20262.5%Jan 20265th
Stiga1.7% → 1.9%2.5%Jan 20261.5%Aug 20266th
Worx Landroid0.43% → 0.57%1.6%Apr 20260.18%Jan 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among robotic lawn mower brands worldwide increased from 33% to 35.6%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among robotic lawn mower brands worldwide decreased from 37.7% to 34.6%.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among robotic lawn mower brands worldwide decreased from 19.4% to 17.2%.
  • Across the 12 months ending September 2026, Gardena’s estimated Share of Search among robotic lawn mower brands worldwide increased from 4.7% to 6.3%.
  • Across the 12 months ending September 2026, WORX’s estimated Share of Search among robotic lawn mower brands worldwide increased from 3.1% to 3.8%.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 39.5% in December 2025 and was lowest at 29.1% in May 2026.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 37.7% in October 2025 and was lowest at 31.2% in December 2025.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 19.8% in December 2025 and was lowest at 13.5% in June 2026.
  • Across the 12 months ending September 2026, Gardena’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 9.5% in May 2026 and was lowest at 4.5% in January 2026.
  • Across the 12 months ending September 2026, WORX’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 5.9% in April 2026 and was lowest at 2.5% in January 2026.
  • Across the 12 months ending September 2026, Worx Landroid’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 1.6% in April 2026 and was lowest at 0.18% in January 2026.
  • Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among robotic lawn mower brands worldwide.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among robotic lawn mower brands worldwide.
  • Across the 12 months ending September 2026, Stiga and Worx Landroid held steady: their estimated Share of Search among robotic lawn mower brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for robotic lawn mower brands worldwide in September 2026?

  1. In September 2026, Toro gained estimated Share of Search among robotic lawn mower brands worldwide, from 16.6% to 17.2%.

  2. In September 2026, Gardena lost estimated Share of Search among robotic lawn mower brands worldwide, from 7.4% to 6.3%.

  3. In September 2026, WORX lost estimated Share of Search among robotic lawn mower brands worldwide, from 4.3% to 3.8%.

  4. Stihl’s estimated Share of Search among robotic lawn mower brands worldwide has gained ground for 3 months in a row, from 33.8% to 35.6% in September 2026.

  5. Worx Landroid’s estimated Share of Search among robotic lawn mower brands worldwide has lost ground for 3 months in a row, from 1.2% to 0.57% in September 2026.

  6. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

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