Brandwave

How popular isToro in search?

In September 2026, there were an estimated 550K branded searches for Toro worldwide which is down 18.3% over the last 12 months. Toro holds 17.2% estimated Share of Search among robotic lawn mower brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl35.6%
  2. Husqvarna34.6%
  3. Toro17.2%
  4. Gardena6.3%
  5. WORX3.8%
  6. Stiga1.9%
  7. Worx Landroid0.57%
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Which robotic lawn mower brands compete with Toro?

Toro against robotic lawn mower brands worldwide, by month

Share of Search by month for Stihl, Husqvarna, Toro, Gardena, WORX. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaToroGardenaWORXStigaWorx Landroid
Oct 202533%37.7%19.4%4.7%3.1%1.7%0.43%
Nov 202537.3%33.9%17.6%5.3%3.6%1.9%0.32%
Dec 202539.5%31.2%19.8%4.9%2.7%1.8%0.19%
Jan 202636.4%35.4%18.5%4.5%2.5%2.5%0.18%
Feb 202635.4%35.5%18.6%5.6%2.7%2%0.27%
Mar 202633.4%34.4%16.8%7.5%4.8%2.3%1%
Apr 202630.7%37.5%14.5%7.9%5.9%1.9%1.6%
May 202629.1%37.5%14.2%9.5%5.8%2.3%1.6%
Jun 202633.8%34.9%13.5%9%5.3%2.2%1.2%
Jul 202634.1%33.7%16.2%8.9%4.5%1.8%0.8%
Aug 202635.3%34.2%16.6%7.4%4.3%1.5%0.67%
Sep 202635.6%34.6%17.2%6.3%3.8%1.9%0.57%

  1. 1.Stihl

    35.6%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share +0.3 points.

  2. 2.Husqvarna

    34.6%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share +0.5 points.

  3. 3.Toro

    17.2%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Gardena

    6.3%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  5. 5.WORX

    3.8%

    Held 5th. 121K estimated branded searches, -15.2% vs prior month. Share -0.5 points.

  6. 6.Stiga

    1.9%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  7. 7.Worx Landroid

    0.57%

    Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Toro and its closest rivals

Every comparison with Toro

How has branded search demand for Toro changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Toro worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among robotic lawn mower brands worldwide decreased from 19.4% to 17.2%.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 19.8% in December 2025 and was lowest at 13.5% in June 2026.

How did search popularity change for robotic lawn mower brands worldwide in September 2026?

  1. In September 2026, Toro gained estimated Share of Search among robotic lawn mower brands worldwide, from 16.6% to 17.2%.

  2. In September 2026, Gardena lost estimated Share of Search among robotic lawn mower brands worldwide, from 7.4% to 6.3%.

  3. In September 2026, WORX lost estimated Share of Search among robotic lawn mower brands worldwide, from 4.3% to 3.8%.

  4. Stihl’s estimated Share of Search among robotic lawn mower brands worldwide has gained ground for 3 months in a row, from 33.8% to 35.6% in September 2026.

  5. Worx Landroid’s estimated Share of Search among robotic lawn mower brands worldwide has lost ground for 3 months in a row, from 1.2% to 0.57% in September 2026.

  6. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

Where does Toro compete?

Toro is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push Mower brands5th of 63.4%Show ranking
Riding lawn mower brands5th of 73.5%Show ranking
Mower Cover brands5th of 53.6%Show ranking
Walk Behind Mower brands4th of 63.8%Show ranking
Snowblower brands2nd of 44.3%Show ranking
Sushi brands4th of 65.4%Show ranking
Leaf Vacuum brands4th of 612.1%Show ranking
Power Broom brands4th of 512.7%Show ranking
Robotic lawn mower brands3rd of 717.2%Shown above
Blower Vac brands3rd of 420.9%Show ranking
Sprinkler Heads brands2nd of 621.9%Show ranking
Cylinder Mower brands3rd of 323.2%Show ranking
Zero Turn Mowers brands2nd of 428.5%Show ranking
Mini Loader brands1st of 352.2%Show ranking
Irrigation brands1st of 581%Show ranking
Sprinkler Nozzles brands1st of 385.5%Show ranking

How is Toro measured?

Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toro

Do you work for Toro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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