How popular isToro in search?
In September 2026, there were an estimated 122K branded searches for Toro worldwide which is up 47.5% over the last 12 months. Toro holds 4.9% estimated Share of Search among walk behind mower brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Husqvarna44%
John Deere39.7%
Honda Power Equipment10.4%Toro4.9%
Troy-Bilt1.1%
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Which walk behind mower brands compete with Toro?
Share of Search by month for Husqvarna, John Deere, Honda Power Equipment, Toro. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | John Deere | Honda Power Equipment | Toro | Troy-Bilt |
|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 37.8% | 8.8% | 3.1% | 0.84% |
| Nov 2025 | 44.7% | 42.1% | 9.8% | 2.5% | 0.93% |
| Dec 2025 | 40.2% | 46.5% | 10.5% | 2% | 0.69% |
| Jan 2026 | 41.6% | 39.6% | 15.7% | 2.2% | 0.88% |
| Feb 2026 | 43.9% | 41.8% | 10.8% | 2.6% | 0.76% |
| Mar 2026 | 47.9% | 34.7% | 10.3% | 5.9% | 1.1% |
| Apr 2026 | 52.5% | 30.1% | 8.6% | 7.6% | 1.2% |
| May 2026 | 52.7% | 29.6% | 9% | 7.5% | 1.2% |
| Jun 2026 | 48.8% | 34.3% | 9.3% | 6.3% | 1.4% |
| Jul 2026 | 44% | 38.5% | 9.5% | 6.7% | 1.3% |
| Aug 2026 | 43.2% | 38.3% | 10.5% | 6.7% | 1.3% |
| Sep 2026 | 44% | 39.7% | 10.4% | 4.9% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 1.1M | -1.9% | +0.7 points | |
| 2, held 2nd | 39.7% | 1M | 0% | +1.4 points | |
| 3, held 3rd | 10.4% | 262K | -4.7% | -0.1 points | |
| 4, held 4th | 4.9% | 122K | -30.1% | -1.8 points | |
| 5, held 5th | 1.1% | 27.1K | -18.1% | -0.2 points |
44%
Held 1st. 1.1M estimated branded searches, -1.9% vs prior month. Share +0.7 points.
39.7%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.4 points.
10.4%
Held 3rd. 262K estimated branded searches, -4.7% vs prior month. Share -0.1 points.
4.
4.9%
Held 4th. 122K estimated branded searches, -30.1% vs prior month. Share -1.8 points.
1.1%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
Compare search popularity between Toro and its closest rivals
Every comparison with Toro
19 comparisons
- Gardena vs Toro
- Honda Power Equipment vs Toro
- Husqvarna vs Toro
- John Deere vs Toro
- Kubota vs Toro
- Milwaukee vs Toro
- Ryobi vs Toro
- Stihl vs Toro
- Toro vs WORX
- Greenworks vs Toro
- Hunter vs Toro
- Stiga vs Toro
- Rain Bird vs Toro
- Netafim vs Toro
- Toro vs Troy-Bilt
- Toro vs Worx Landroid
- ECHO vs Toro
- Bobcat vs Toro
- K-Rain vs Toro
How has branded search demand for Toro changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toro worldwide rose from 83K to 122K.
- Across the 12 months ending September 2026, Toro’s estimated Share of Search among walk behind mower brands worldwide increased from 3.1% to 4.9%.
- Across the 12 months ending September 2026, Toro’s estimated Share of Search among walk behind mower brands worldwide peaked at 7.6% in April 2026 and was lowest at 2% in December 2025.
How did search popularity change for walk behind mower brands worldwide in September 2026?
5 changes
In September 2026, John Deere gained estimated Share of Search among walk behind mower brands worldwide, from 38.3% to 39.7%.
In September 2026, Husqvarna gained estimated Share of Search among walk behind mower brands worldwide, from 43.2% to 44%.
In September 2026, Toro lost estimated Share of Search among walk behind mower brands worldwide, from 6.7% to 4.9%.
Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Honda Power Equipment worldwide rose 13.2% over 12 measured months, from 232K to 262K in September 2026.
Where does Toro compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Push mower brands | 5th of 6 | 2.8% | Show ranking |
| Leaf vacuum brands | 4th of 6 | 3% | Show ranking |
| Riding lawn mower brands | 6th of 7 | 3.2% | Show ranking |
| Robotic lawn mower brands | 4th of 6 | 4.6% | Show ranking |
| Walk behind mower brands | 4th of 5 | 4.9% | Shown above |
| Power broom brands | 3rd of 4 | 5.1% | Show ranking |
| Blower vac brands | 3rd of 4 | 5.5% | Show ranking |
| Cylinder mower brands | 3rd of 3 | 6.3% | Show ranking |
| Zero turn mowers brands | 3rd of 4 | 8.2% | Show ranking |
| Irrigation brands | 1st of 5 | 48.7% | Show ranking |
| Sprinkler heads brands | 1st of 4 | 54.6% | Show ranking |
How is Toro measured?
Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- toro irrigation
- toro mower
- toro push mower
- toro riding lawn mower
- toro sprinkler heads
- toro zero turn mower
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Is Toro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.